The grocery chain is opening “value-based” No Name stores in Windsor, St. Catharines and Brockville in September. The pilot stores, which share the same branding as Loblaw’s line of budget products, will offer savings of up to 20 per cent, the company said in a press release. (The Logic)

Talking point: The stores will be bare-bones—more so than Loblaw’s No Frills chain—selling a fraction of the items, most of which will be pantry and household staples. The No Name brand itself launched in 1978, as a generic alternative to higher-priced items, which were experiencing slowing sales at the time. More than 45 years later, Loblaw faces public pressure to control prices again, amid a period of higher inflation and as the cost of groceries soared 20 per cent in the past three years. The pilot fits with CEO Per Bank’s reputation for taking risks on new initiatives and killing them quickly if they flop.