Last updated July 3, 2025

 

Since The Logic’s founding in 2018, our commitment to accuracy, fairness and transparency has defined our journalism. That commitment extends to our use of artificial intelligence (AI). We recognize the technology’s potential to enhance our work while also acknowledging its risks.

 

AI can help journalists, product and commercial teams by analyzing data, identifying trends and improving workflows. However, people will continue to perform our core work—reporting, analysis, storytelling and running our business operation. AI tools are never a substitute for human judgment. Editors, reporters and commercial leaders must make final decisions on all content and business communications. Our readers and clients trust us to provide accurate, independent and rigorously verified information, and that trust remains our highest priority.

 

How we use AI in journalism and business operations

 

1. Human-led journalism and business practices

The Logic does not publish AI-generated news articles or other reader-facing content without human oversight. Our journalists are allowed to use AI tools to assist with research, but not to write their stories. Journalists should speak with their editor in advance of the use of a new AI tool or a new AI-assisted method of research. Our journalists will review, fact check and edit any AI-assisted content to ensure accuracy and editorial integrity. Our sales and marketing teams may use AI tools to help identify prospects, draft emails and generate marketing messages, but human professionals review all final communications.

 

2. Transparency

When we use AI in any aspect of our reporting, sales, or marketing—such as summarizing data, generating visuals, identifying leads or enhancing research—we will disclose this use to our readers and clients in the instances where AI plays a direct role in the final output of reporting or decisions that impact our audience. Transparency is key to maintaining trust.

 

Examples of when disclosure is required:

• If we use AI tools to generate data analysis that is integral to a published article, we will disclose this in the story.
• If we use an AI-generated visual or enhanced multimedia asset, we will label it as such.

 

Examples of when disclosure is not required:

• When we use AI internally for research, prospecting, or data aggregation that does not directly impact published content.
• When we use AI tools to assist with grammar, spell-checking, or tone adjustments in communications but not to alter the factual content.

 

3. Guarding against misinformation

AI models can generate inaccurate or misleading information. Our newsroom and business teams must verify facts and ensure that AI-assisted content meets the highest standards of accuracy and ethical use.

 

We also recognize that AI can reinforce human biases, and we commit to evaluating AI-generated insights critically to avoid perpetuating systemic biases in our reporting and decision-making.

 

Additionally, our team must carefully review all AI-assisted research (such as AI-generated summaries or search engine results) to ensure accuracy and to mitigate the risk of relying on AI-generated misinformation.

 

4. Ethical AI use

The Logic will not use AI to create misleading or manipulated images, videos or audio intended to deceive our audience or clients.

 

We will use AI-generated visuals only to supplement—not replace—photography or visual journalism, and all AI-generated visuals will be clearly labeled.

 

We may use AI-generated images in specific cases where no feasible human-created alternative exists, such as conceptual graphics or illustrative data visualizations, but they will never replace photography or editorial visuals.

 

AI-assisted sales and marketing efforts will also adhere to these guidelines, avoiding manipulation or misrepresentation.

 

5. Responsible experimentation
We will explore AI’s potential responsibly, using it to support our teams rather than replace them. We will assess emerging AI tools, ensuring they align with our values and principles before using them. We take care not to expose sensitive information to AI tools ie. confidential sources, private financial data, etc.

 

To further safeguard sensitive data, The Logic will ensure that AI tools used internally have data training settings disabled wherever possible, preventing unintended exposure of proprietary or confidential information.

 

6. Continuous evaluation
As AI technology evolves, so will our policies. Leadership will regularly review our approach, engage with experts and refine our guidelines to uphold the integrity of our journalism and business practices. Additionally, we will periodically assess which AI models are approved for internal use, ensuring they align with our ethical and security standards.