About Us

The Logic was founded in 2018 to help build the future of the innovation economy by providing in-depth reporting on the organizations, policies and people driving transformational change. Everything we do is underscored by our commitment to making Canada a better place to live and work—by sparking important conversations about what the country wants to be.

At The Logic, we believe the best days of journalism are ahead of us, with readers—not advertisers—at our core.

The Team

We are committed to providing intelligent, nuanced and insightful journalism. We report with compassion, fairness and facts. We aren’t out to score cheap shots or take snarky jabs. Our community deserves better. We treat our readers the way we all deserve to be treated: with honesty, humility, a sense of humour and, most of all, with humanity.

If you have ideas on how we can work together, story tips or suggestions, we’d love to hear from you.

David Skok

David Skok

CEO & Editor-in-Chief

Before founding The Logic, David Skok was the associate editor and head of editorial strategy at the Toronto Star. Previously, he served as the managing editor and vice-president of digital for the Boston Globe, where he led the organization’s digital transformation, and as the co-creator and director of digital for Global News. David is a leading thinker on digital transformation who has co-published with Harvard Business School professor Clayton M. Christensen. He was the 2012 Martin Wise Goodman Fellow at the Nieman Foundation for Journalism at Harvard University. David has served as a juror for the Pulitzer Prizes in journalism.

Jenna Zuschlag Misener

Chief Operating Officer

Jenna Zuschlag Misener comes to The Logic from the worlds of media and non-profit management. She previously served as executive director of the Banff Forum and the Juno Beach Centre, and was a key member of the programming team at History Television and the Hot Docs Canadian International Documentary Festival. In her spare time, Jenna produces “Grownups Read Things They Wrote as Kids,” an award-winning podcast and live-event series. She lives in Toronto.

Adam Straker

Head of Sales

Before joining The Logic, Adam Straker worked with the Toronto Region Board of Trade, where he helped launch the Board’s smart-cities initiative and Young Professionals Network, while also overseeing the engagement of new and existing members; assisting with the commercialization of the Board’s events, programs and policy and advocacy work; and playing a key role in the successful launch and scale of World Trade Centre Toronto. Prior to that, Adam worked in London, where he held sales and operations roles in the information and communications technology and e-commerce sectors. 

Jordan Timm

Managing Editor

Jordan Timm joined The Logic from the National Post, where he spent nearly four years as executive producer, news. He has served as city editor at the Ottawa Citizen and managing editor at Canadian Business. Before entering journalism, he worked as a civilian criminal analyst for a provincial police force, as a fundraiser for a national museum and as a minor-league stringer for a baseball-statistics company.

Zane Schwartz

Zane Schwartz

Senior Reporter

Zane Schwartz is an investigative journalist who was on staff at the National Post and Maclean’s before joining The Logic. Zane was the 2017 Michelle Lang Fellow in Journalism, where he built a searchable database of five million political donations, revealing the biggest donors in every province and territory for the first time in Canadian history. He won a Data Journalism Award from the Global Editors Network in 2018 for that project. In both 2017 and 2018 he won a Goff Penny Award, which is given to the best young newspaper journalist in Canada. In 2019, he won the Project of the Year award from the National Newspaper Awards and was named the Best Young Journalist by the Society of American Business Editors and Writers Canadian chapter.

Catherine McIntyre

Reporter

Catherine McIntyre is a feature writer who worked for Maclean’s and Canadian Business prior to joining The Logic. She was named Best New Writer at the 2014 National Magazine Awards for her investigation into cancer clusters in New Brunswick industry towns. Catherine moonlights as a section editor at This Magazine, an independent politics, arts and culture publication.

Murad Hemmadi

Reporter

Murad Hemmadi is based in Ottawa, and covers business and innovation policy, scale-ups and the odd lentil trade story. Before joining The Logic, he covered politics and wrote a much-opened daily newsletter for Maclean’s. He started his journalism career as an honourably-mentioned reporter at Canadian Business, covering the technology sector, and editing profitguide.com, a publication focused on entrepreneurship and small- and medium-sized enterprises.

Fatima Syed

Reporter

Fatima Syed was previously a reporter with National Observer, where she established the outlet’s Queen’s Park bureau, with an emphasis on coverage of environmental and energy policy. She previously worked at the Toronto Star and at The Walrus, and is a National Magazine Award nominee. She has contributed chapters to two anthologies published by Coach House Books—Subdivided: City-Building in an Age of Hyper-Diversity and House Divided.

Martin Patriquin

Reporter

Martin Patriquin is The Logic’s Quebec correspondent. Prior to joining The Logic, he was Quebec bureau chief for Maclean’s. A National Magazine Award winner, he has written for The New York Times, The Guardian, The Walrus, Vice, BuzzFeed and The Globe and Mail, among others. He is also a pundit on CBC’s Power & Politics. He lives very happily in Montreal.

Hanna Lee

Copy Editor

Hanna Lee is a Ryerson journalism grad and a former intern at The Logic. She has done fact-checking and copy-editing work with This Magazine and The Walrus. She has also worked at REEL CANADA, a Toronto-based film non-profit.

Amanda Roth

Subscriber Success Manager

Amanda Roth worked at Vice Canada as the editorial coordinator for the national newsroom before joining The Logic. She began her career at OpenCanada.org, the Canadian International Council website, and worked on communications, marketing and community outreach for the Toronto Environmental Alliance.

Caroline Mercer

Audience Engagement Editor

Caroline recently graduated from Carleton University with a Master of Journalism. She’s a writer and researcher who learned to work with data as a psychology student. She began her career at Gale, a digital marketing firm, where she was a copywriter for clients including BMW and SodaStream. She has written for CMAJ News and Yale Medicine Magazine and was an intern at The Logic when it launched in 2018.