Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
The Interview

Cenovus’s Alex Pourbaix on the energy transition

CALGARY — Alex Pourbaix has had a front row seat for the transformation of the energy sector. A former executive at TransCanada (now TC Energy), he was one of the company’s most prominent advocates for the Keystone XL oil pipeline during the Obama years—a deeply controversial project that became an inflection point and a symbol of the intensifying movement against fossil fuels. 

The Interview

Cenovus’s Alex Pourbaix on the energy transition

The executive chair of the Calgary energy giant talks about tech, Alberta’s halt on renewables and red tape

By Jesse Snyder
Alex Pourbaix, now executive chair of Cenovus Energy, pictured here as CEO in Ottawa in April 2023. Photo: The Canadian Press/Sean Kilpatrick
Aug 31, 2023
A A
A Small A Medium A Large
Share

Gift

Share

CALGARY — Alex Pourbaix has had a front row seat for the transformation of the energy sector. A former executive at TransCanada (now TC Energy), he was one of the company’s most prominent advocates for the Keystone XL oil pipeline during the Obama years—a deeply controversial project that became an inflection point and a symbol of the intensifying movement against fossil fuels. 

In late 2017 he became CEO of Calgary-based Cenovus Energy, one of the country’s largest oil and gas producers, taking the job just six months after Cenovus’s colossal $17.7-billion takeover of ConocoPhillips Canada. Years later he was tasked with absorbing the company’s subsequent $3.8-billion acquisition of rival oil producer Husky Energy. 

Talking Points

  • As the former CEO and current executive chair of one of Canada’s largest oil producers, Alex Pourbaix has been at the forefront of the energy transition debate
  • While oil companies are investing in technologies to offset emissions, he believes fossil fuels will remain in the energy mix for decades to come

But unlike his early years as an oil exec, Pourbaix’s position at Cenovus—he stepped down as CEO in April and now serves as executive chair—has become decidedly more focused on lowering emissions and the energy transition. 

Pourbaix and the CEOs of other major oil-sands giants like Suncor Energy and Canadian Natural Resources have proposed a $16.5-billion carbon-capture and -storage (CCS) project in northern Alberta. It is one of the largest planned carbon-sequestration hubs in the world, and could eventually store up to 12 million tonnes of CO2 per year. 

Cenovus has independently made its own efforts to drive down emissions. The company has an ownership position in Burnaby, B.C.-based Svante, a leader in carbon capture and storage technology, and an investor in General Fusion, the Richmond, B.C.-based company attempting to build a breakthrough nuclear-power device. Through Evok Innovations, the venture capital fund it launched alongside Suncor in 2016, Cenovus plans to invest $70 million over 12 years in an effort to scale up clean technologies. 

Pourbaix spoke to The Logic about Canada’s failure to permit major energy projects, Alberta’s surprise moratorium on renewables and Occidental’s US$1.1-billion takeover of Canadian CCS company Carbon Engineering. 

Related Articles

‘Major inflection point’: Ukraine war could have lasting effects on energy transition, Enbridge CEO warns

By Jesse Snyder

On the energy transition, ARC Financial’s Mac Van Wielingen feels ‘a touch of vindication’

By Jesse Snyder

This interview has been edited and condensed for length and clarity.

You were a very prominent figure on the Keystone XL when the oil pipeline became a flashpoint in U.S. politics. What was that like? 

It was obviously and ultimately very, very frustrating, but I took a few lessons from it. I think the first lesson I took was that our industry—the energy sector—did not realize maybe as quickly as we could have the debate that was emerging on the use of oil and gas and particularly energy infrastructure. 

The other thing that Keystone really demonstrated to me was the growing challenge of developing, constructing and operating energy infrastructure. We have a huge problem in this country—and it’s no different in the U.S. The regulatory process makes it incredibly easy for opponents of necessary infrastructure projects to delay [development]—and if you can delay indefinitely, in essence you can deny these projects from going ahead. 

That opposition is not just to pipelines. It’s to high-voltage power lines, it’s to highways, it’s to rail. It has gotten to the point in this country—and frankly, I would say in North America generally—where it has almost brought the development of infrastructure to a halt. And we are not going to be able to continue with our prosperity if this country cannot build infrastructure, and I think right now we have no solution for that. It is an incredible challenge and tragedy for the country. 

Just yesterday I was in a town a few hours south of Calgary, where I talked to some of the landowners who oppose big wind turbines, and there was some commonality between that and what I used to hear about [opposition to] oil pipelines. To your point, it just seems like we don’t quite have a clear way out of this. 

It goes to the issue that I think a lot of people are starting to realize about renewable energy, and one of the great advantages of oil and gas is they are incredibly concentrated forms of energy. Renewables, by their nature, are the exact opposite. They’re very diffuse. 

“We are not going to be able to continue with our prosperity if this country cannot build infrastructure, and right now we have no solution for that.”


So if you want to advance large-scale renewable projects, you need to cover increasingly large areas of the countryside, and that starts conflicting directly with other land uses. In Canada we haven’t seen much of that; it’s been common in Europe for quite some time. But people are starting to appreciate that if we intend to significantly ramp up renewables, there is very much a land-use issue associated with that. 

In Alberta there’s this seven-month moratorium now on renewables. What do you make of that? 

I think that policy is a wise thing to do. I believe Alberta has one of the highest percentages of renewables by nameplate capacity of any province right now. As I understand it, we have something like 25,000 megawatts of renewable projects in the queue. And the challenge is that you cannot have a grid that is comprised entirely of renewables, because renewables are not reliable. 

If you look at either of the last few winters, we’ve had periods where production from our renewables sector basically went to zero for several days on end when the temperature was -30 C or -35 C in the province. I would just observe that even if we had 10 times more renewables, if the environmental conditions were such that they all went to zero, what is the point? They’re not adding to our energy security and our reliability.

Cenovus seems pretty involved with Evok Innovations, you’re an equity shareholder of Svante, you’re invested in General Fusion. Do you see Cenovus as part technology company? 

These investments in Evok and General Fusion and Svante—that is all really coming from this goal of finding new technology and new opportunities to drive down our GHG emissions. 

If you look at our company, we’ve reduced our emissions intensity by about 25 per cent per barrel over the last 15 years. We have a goal to reduce our absolute Scope 1 and 2 emissions across our operations by 35 per cent by the end of 2035. These investments are really important to us. 

We are right now piloting Svante’s technology at one of our thermal assets in Saskatchewan. So we’re doing this with the view of eventually commercializing these technologies and using them in our everyday operations. 

Do you think the success or failure of the energy transition is ultimately a question of technology? 

It absolutely is. I’ve been pretty clear in my view, and I think renewables have a role in the energy transition. I [also] think it is very naive to think that renewables are going to be able to take the place of oil and gas anytime in the next several decades. So we have to have an all-of-the-above strategy, and that includes decarbonizing our production of oil and gas.

“Companies like mine have to be very, very cautious when acquiring technologies that are really cutting edge. We are committed to reducing emissions this decade.”


One thing I’m very passionate about is nuclear energy. I sat on the board of Bruce Power for probably the better part of 15 years, and my message on that is if Canada wants to achieve in any way, shape or form to move towards net zero, nuclear has to be a huge part of that. In Western Canada, that is probably going to come in the form of small modular reactors. That’s something we’re very interested in as a company. 

I wanted to get your thoughts on how a big technology company—Carbon Engineering—was recently bought out by Occidental Petroleum for over US$1 billion. What’s been the industry’s reaction to that? 

Longer term, I think there’s probably a significant opportunity to extract carbon just from the atmosphere but I think we’re probably at least a couple of decades from rolling that out on a large-scale basis.

Right now I think the technology has merit, but it’s really energy intensive. You’re trying to extract a molecule that represents like four molecules out of 10,000—that’s what CO2 represents. You’re trying to extract that incredibly diluted stream of CO2 from the atmosphere. 

Was it a missed opportunity for Canadian energy companies, given that an American company ultimately bought Carbon Engineering? 

Companies like mine have to be very, very cautious when acquiring technologies that are really cutting edge. We are committed to reducing emissions this decade, next decade, in the decade after. We’ll always look at those further-out technologies, but we have to be focused on technologies that can help us right now.

An example of that is Svante. We’re right now working with Svante on projects we’re going to be able to deploy in the next decade. 

Gift the full article

Do you believe in the long-term viability of carbon offset markets? That’s something I don’t hear Canadian oil companies talk about as much as, say, Houston-based companies.

This is just a personal view, but we took a very close look at the offset market and the carbon credit market, and my observation about it is that globally if we’re going to move to a net-zero economy, I suspect that carbon offsets are going to have to play a meaningful role. So I’m a believer in offsets. 

#Carbon Engineering #Cenovus Energy #Energy transition #Evok Innovations #General Fusion #Svante #The Interview

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: The Canadian Press/Sean Kilpatrick

Most Popular This Week

A shot of a placard on a table reading "Let Alberta Decide." There is a person out of focus in the foreground wearing a cowboy hat.
The Big Read

What Alberta’s corporate heavyweights really think about separation

By Meghan Potkins
Carney and Trump at a photo op in Sharm El-Sheikh, Egypt, against a white backdrop that features a peace-themed logo for the gathering. Carney is leaning toward a scowling Trump and pointing his index finger at the U.S. president.
News

The U.S. has chosen not to extend CUSMA. Here’s what happens next

By Joanna Smith
A person in glasses and a blue top is sitting and typing on a laptop in an office. A desktop screen next to the laptop displays some blurred-out coding work.
News

A niche white-collar role is becoming the AI industry’s hot new job

By Anita Balakrishnan
A logo that reads AI in blue lettering against a light yellow background.
News

What happened when a VC firm let AI do almost everything

By Catherine McIntyre

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Nakisa CEO Babak Varjavandi in a screencapture from the floor of a tech show. He's wearing a suit jacket and open-collared shirt.
News

Canadian firms are ready to help with digital sovereignty. Their challenge is getting approved

By Laura Osman

Briefing

MDA Space to buy control of French Earth-observation company for $920M

By David Reevely   |   Jul 8, 2026 | 5:58 PM ET

Meta officially unveils a $13B data-centre facility in Alberta

By Meghan Potkins   |   Jul 8, 2026 | 4:17 PM ET

U of T and McMaster are anchoring a $40M life-sciences fund

By Catherine McIntyre   |   Jul 8, 2026 | 4:06 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

The Big Read

What Alberta’s corporate heavyweights really think about separation

By Meghan Potkins   |   Jul 2, 2026
A shot of a placard on a table reading "Let Alberta Decide." There is a person out of focus in the foreground wearing a cowboy hat.
News

A niche white-collar role is becoming the AI industry’s hot new job

By Anita Balakrishnan   |   Jun 30, 2026
A person in glasses and a blue top is sitting and typing on a laptop in an office. A desktop screen next to the laptop displays some blurred-out coding work.
News

What happened when a VC firm let AI do almost everything

By Catherine McIntyre   |   Jun 29, 2026
A logo that reads AI in blue lettering against a light yellow background.
News

Carney’s new deal for B.C. paves way for West Coast pipeline

By David Reevely and Meghan Potkins   |   Jul 2, 2026
Workers position pipe during construction of the Trans Mountain pipeline expansion in Abbotsford, B.C., in May 2023.
Analysis

Canada’s ETF industry is almost a trillion-dollar business

By Chaimae Chouiekh   |   Jul 3, 2026
Despite a down year a sign board displays the TSX's upbeat close on the final day of the year, in Toronto's financial district on Monday, Dec. 31, 2018.
Analysis

It turns out Trump does need something from Canada—aluminum

By Joanna Smith   |   Jun 25, 2026
A close-up of a made-in-Canada stamp on the end of a cylindrical piece of raw aluminum.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account