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Shopify revenues rise as company continues AI push

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Shopify revenues rise as company continues AI push

The e-commerce giant says it is now in ‘pole position’ to take advantage of an anticipated AI-powered shopping boom

By Aleksandra Sagan
A lit up Shopify sign and logo in the rafters of a trade show
Shopify spent last year laying the rails for agentic commerce, said president Harley Finkelstein, and this year is about growing revenue in that part of its business. Photo: Riccardo Milani/Hans Lucas via AFP
Feb 11, 2026
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Shopify recorded the highest quarterly revenue in its history as it claims to have taken “pole position” in AI-powered shopping.

The e-commerce firm’s revenue for the fourth quarter of 2025 jumped to US$3.67 billion, up from US$2.81 billion year over year. For the full year, revenue rose from US$8.88 billion to nearly US$11.56 billion. 

While agentic commerce is yet to make a meaningful impact to Shopify’s bottom line, president Harley Finkelstein touted its growing importance. Since January 2025, orders coming to Shopify stores through AI searches have grown 15 times, Finkelstein said on a call with analysts. That’s up from an 11-fold increase the last time he provided the figure during the company’s last earnings call in November. “That’s on a small base, but that’s still a really big jump in 12 months,” Finkelstein added.

Talking Points

  • Shopify’s fourth-quarter revenue was the highest in its history with the firm also announcing a US$2-billion share buyback plan. Despite a gain in its share price early Wednesday, Shopify shares fell roughly 12 per cent in midday trading.
  • Shopify predicted a strong first quarter as it goes all in on AI-powered shopping, which it expects will bring more big brands onto its platform

Shopify’s net income for the quarter was US$743 million and US$1.23 billion for the year, down from US$1.29 billion and US$2.02 billion respectively.

The company predicted it would also have a strong first quarter, signalling it expects revenue to grow by a low-30s percentage.

Shopify spent last year laying the rails for agentic commerce, said Finkelstein, and this year is about growing revenue in that part of its business. The firm has made a series of big AI-related moves in recent months. In December 2025, it announced agentic storefronts for merchants, which allow chatbots like ChatGPT to suggest Shopify sellers’ products in conversations with users—though sales may come with a fee. And last month, it teamed up with Google to create the Universal Commerce Protocol (UCP), an attempt to write a rulebook for connecting AI agents to retail and payment systems.

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Layoffs and AI shift leave Shopify partners puzzled about future

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Finkelstein claimed companies that are not selling through Shopify are having conversations with their executives and boards about joining the platform as it becomes “too good to ignore.”

Some of those companies are the larger enterprise clients that Shopify has targeted in recent years. In part thanks to the company’s push into AI, Finkelstein said he expects such firms will continue to choose Shopify as a result of the AI tools it is building.

Shopify has also used AI to develop its products without having to hire more staff. In its annual report, also released Wednesday, Shopify said it had about 7,600 employees as of the end of 2025—down from 8,100 from the end of 2024. While some of that can be attributed to typical staff attrition, Shopify has been laying off staff in small batches for years.

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As a sign of confidence in its results and future performance, Shopify’s board has greenlit up to US$2 billion in share repurchases as it ended the year with a little over US$2 billion in free cash flow, said CFO Jeff Hoffmeister. There is no set quarterly or annual minimum.

Shopify’s shares rebounded early Wednesday on the news, before dropping again on both the Toronto Stock Exchange and the Nasdaq. Shopify’s shares have struggled in recent weeks during a broader tech sell-off. Over the past month, they’ve fallen about 30 per cent on the Nasdaq.

#Business #e-commerce #markets #Shopify

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A lit up Shopify sign and logo in the rafters of a trade show

Photo: Riccardo Milani/Hans Lucas via AFP

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