Hootsuite announced its second acquisition of the year today, as the company aims to get its business back on track with a new CEO at the helm. The social-media-management software company said it is paying $60 million for Heyday, a Montreal-based company that develops AI to help brands communicate with customers over platforms like Facebook Messenger; Heyday has raised US$6.7 million in venture capital to date, according to PitchBook.
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