The Vancouver-based social-media-management company said it acquired the digital customer-service platform, which has offices in New York and Belgium, but did not disclose terms. (The Logic)

Talking point: Sparkcentral’s platform centralizes automated messaging across different channels, like Facebook Messenger and Twitter, for clients such as Air Canada and Slack. “Our world is digital—social and messaging platforms have increasingly become where people are looking to engage with brands and organizations,” said Tom Keiser, Hootsuite’s CEO, in a statement. “Our customers have been asking for more capabilities in the area of social customer care.” Christoph Neut, the former CEO of Sparkcentral and now vice-president of sales at Hootsuite, said “together our two best-in-breed technologies will be a disruptive force, as we support organizations of all sizes in providing their customers with the highest level of customer care at scale.”