Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
News

Auto giant Magna to pilot Sanctuary AI’s humanoid robots for factory use

VANCOUVER —  Magna International will start testing humanoid robots from Vancouver-based Sanctuary AI within the next few months, as the car-parts giant moves toward deploying the AI-equipped machines in its factories.

News

Auto giant Magna to pilot Sanctuary AI’s humanoid robots for factory use

Partnership deal includes Magna’s second investment in Vancouver-based firm

By Aleksandra Sagan
A man wearing a black blazer smiles at a silver-and-black humanoid robot. The two are standing in a laboratory beside a table that holds a rack of test tubes.
Sanctuary AI CEO Geordie Rose with Phoenix at the company's testing facility in Vancouver in July 2023. Photo: Handout/Sanctuary AI
Apr 11, 2024
A A
A Small A Medium A Large
Share

Gift

Share

A man wearing a black blazer smiles at a silver-and-black humanoid robot. The two are standing in a laboratory beside a table that holds a rack of test tubes.
Sanctuary AI CEO Geordie Rose with Phoenix at the company's testing facility in Vancouver in July 2023. Photo: Handout/Sanctuary AI

VANCOUVER —  Magna International will start testing humanoid robots from Vancouver-based Sanctuary AI within the next few months, as the car-parts giant moves toward deploying the AI-equipped machines in its factories.

“This partnership will allow us to train our AI control system on challenging manufacturing environments,” said Sanctuary CEO Geordie Rose in an email to The Logic. 

Founded in 2018, Sanctuary has been developing a humanoid robot, one mimicking the form and intelligence of a person, to work jobs currently held by humans across multiple industries. The deal includes an undisclosed investment by Magna in Sanctuary—its second in the West Coast startup.

Phoenix’s first days: Phoenix—an AI-powered machine complete with fingers and thumbs—will start its employment in a pilot project sometime this fiscal quarter, the companies said. They declined to share how many robots would be deployed, or at which location.

Related Articles

A man wearing a black blazer smiles at a silver-and-black humanoid robot. The two are standing in a laboratory beside a table that holds a rack of test tubes.

Sanctuary AI’s quest to build a handy robot

By Aleksandra Sagan

Meet ‘Dill’ and ‘Basil,’ the autonomous delivery carts Loblaw is testing in a Toronto store

By Aleksandra Sagan

Phoenix has been tested in commercial settings, including brief stints at a Mark’s and Sport Chek, but this will be its first time working at Magna, Rose said.

The robots will operate in “pilot mode,” said Magna spokesperson Dave Niemiec in an email to The Logic, meaning a human rigged out with wearable controls moves its hands rather than the machines acting with full autonomy.

The race to automation: Magna isn’t the only auto-parts manufacturer looking to incorporate autonomous humanoid robots into its workforce in pursuit of lower labour costs. Mercedes-Benz and Texas startup Apptronik are piloting a robot called Apollo in manufacturing. BMW is trying to determine how it can use a creation designed by Figure, another startup in the space, to help build cars.

Meanwhile, Tesla has unveiled an in-house humanoid, Optimus Gen 2, that it hopes can one day perform repetitive tasks now done by humans. And the Toyota Research Institute, an arm of the carmaker, has been teaching robots to perform tasks like making breakfast and pouring liquids.

Magna (hearts) robots: The auto company’s interest in developing autonomous robots has become clear in recent years. It first invested in Sanctuary’s Series A, a $75.5-million round announced in March 2022 through Magna Technology Investments, its venture capital arm.

It also partnered with Oakland, Calif.-based Cartken to develop autonomous delivery carts, which grocery giant Loblaw piloted last year at one of its Toronto supermarkets.

What’s next: Magna and Sanctuary will start by smoothing out kinks in Phoenix’s performance, while assessing costs and scalability with a view to manufacturing the robot, Rose said.

Wider-scale deployment into Magna’s manufacturing facilities will follow, he said, adding, “We imagine it will grow in size and scope over time.” Sanctuary is using such projects to get the robot to where it can perform many of the workplace tasks that humans can. 

Gift the full article

Rose said Sanctuary’s robots are in the field with other customers, but did not share specifics.

As for concerns about job loss, Rose maintained his stance that Phoenix is intended to help with an impending labour shortage, relieving workers of unfulfilling jobs rather than replacing them en masse. Magna echoed that view, saying technology like Phoenix holds the potential to lighten workers’ physical burdens while creating new opportunities.

#artificial intelligence #economy #Magna #robotics #Sanctuary AI #Tech

Sponsored Content

The road to risk-smart regulation

By Deborah Aarts

Why cybersecurity needs to match pace with AI

By Jessica Aftimus Rosa

How to shift your workforce from AI experimentation to adoption

By Jessica Aftimus Rosa
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

A man wearing a black blazer smiles at a silver-and-black humanoid robot. The two are standing in a laboratory beside a table that holds a rack of test tubes.

Photo: Handout/Sanctuary AI

Most Popular This Week

A shot of a freight truck passing beneath a gantry that bears signs directing traffic through the Port of Belfast.
News

A tech firm born from post-Brexit trade chaos sets its sights on Canada

By Joanna Smith
News

Norway’s Vianode eyes Canadian backers as it mulls a partnership or sale

By Anita Balakrishnan
A low-angle photo of the cooling tower of a nuclear power station. There are tree fronds and an Indian flag in the foreground.
News

India wants to buy less Canadian uranium. Canada’s nuclear lab is helping

By David Reevely
News

EDC wants to help sell the full stack of Canadian technology abroad

By Murad Hemmadi

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

A photo of a blue roadside billboard taken in the rolling country of southern Alberta. The sign says, "Vote Option 2; Send Ottawa a Message." There is a transport truck speeding into the right side of the frame, with two grain silos beyond it.
The Big Read

Alberta’s referendum is just the start of the turmoil

By Meghan Potkins

Briefing

EverWind plans $10B data centre and wind development in Nova Scotia

By Catherine McIntyre   |   Oct 16, 2026

Canada ready to force Stelco to sell its Canadian operations, Joly says

By Joanna Smith   |   Oct 16, 2026

Feds plan a 60 MW defence-oriented data centre for Ottawa

By David Reevely   |   Oct 16, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

News

India wants to buy less Canadian uranium. Canada’s nuclear lab is helping

By David Reevely   |   Oct 9, 2026
A low-angle photo of the cooling tower of a nuclear power station. There are tree fronds and an Indian flag in the foreground.
News

ApplyBoard was the worst-performing Canadian startup in Fidelity’s portfolio in 2026

By Claire Brownell   |   Oct 6, 2026
Commentary

Carmichael: Canadian ignorance about India is a strategic weakness

By Kevin Carmichael   |   Oct 10, 2026
News

Tech firms want AI models to create better versions of themselves

By Murad Hemmadi   |   Oct 14, 2026
News

A tech firm born from post-Brexit trade chaos sets its sights on Canada

By Joanna Smith   |   Oct 13, 2026
A shot of a freight truck passing beneath a gantry that bears signs directing traffic through the Port of Belfast.
News

Canada’s banking regulator weighs new rules for AI risks

By Chaimae Chouiekh   |   Oct 7, 2026

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account