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    League eyes global expansion fuelled by digital health partnerships forged in the pandemic

    League CEO Mike Serbinis at the Toronto Region Board of Trade annual dinner in February. League
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    Health-benefits company League is looking to expand globally based on the strength of the digital health partnerships it’s forged during the pandemic. 

    The Toronto-based firm announced a deal with Loblaw last month to launch a health app that offers people PC Optimum rewards for reaching personalized health milestones. CEO Mike Serbinis sees similar partnerships in other countries as key to League’s success.

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