Briefing

Loblaw launches PC Health app linked to loyalty program

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Canada’s largest grocer partnered with Toronto-based League, a telehealth platform, to offer access to nurses and dieticians. Users can receive PC Optimum rewards for reaching individualized health milestones. (The Logic)

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Talking point: The app is only available in Atlantic Canada, but both companies expect it will be expanded nationwide in the coming months. In 2018, League raised $62 million from investors including Wittington Ventures. In the second quarter of this year, Loblaw, its parent firm and a Wittington subsidiary became limited partners of the venture fund. In September 2019, Wittington added an undisclosed amount to its investment, according to The Globe and Mail. Loblaw, whose banners include Shoppers Drug Mart, which it purchased in 2014, has been beefing up its telehealth services during the pandemic. The retailer bought into the space in September with a $75-million stake in Maple. Loblaw has also been expanding ways consumers can collect PC Optimum points after it merged its two existing programs in 2018, giving it more consumer data in return. Also in September, its subsidiary launched a no-monthly-fee bank account linking to the program.