Consumers’ e-commerce purchases started to spike four weeks before Cyber Monday this year, the company’s president Harley Finkelstein noted in a tweet. “It’s an entire season.” (The Logic)
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Consumers’ e-commerce purchases started to spike four weeks before Cyber Monday this year, the company’s president Harley Finkelstein noted in a tweet. “It’s an entire season.” (The Logic)
Talking point: Between the consumption extravaganza around U.S. Thanksgiving and holiday-gift stocking, the fourth quarter is historically the largest sales period for Shopify and its merchants. This year, “spending on Black Friday, Cyber Monday may be pulled forward,” CFO Amy Shapero noted on an October earnings call. Merchants and shoppers are both worried about delivery delays due to supply-chain blockages and production shortages. But purchasing was still running hot going into the weekend itself, with Shopify’s live map showing around US$2 million in sales per minute at 2 p.m. ET Friday; last year’s peak hour was worth more than US$102 million, or about US$1.7 million per minute. The company booked billboards in Times and Yonge-Dundas squares to celebrate.
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