The five-year initiative, called Screen Break, includes a website with resources and tips to help parents manage device use by setting data limits and downtime periods around dinner and bedtime, for example. The national campaign, launched in partnership with Toronto Metropolitan University think tank The Dias, is giving grants to organizations offering physical activity programs for youth, starting with the YMCA. (The Logic)

Talking point: The initiative follows a Rogers survey that found kids aged 11 to 17 spend more than five hours a day on their phones. That’s over 2.5 times the limit recommended by the Canadian Paediatric Society, which says overuse is linked to mental, cognitive and physical health problems among youth. Nine out of 10 parents surveyed agreed the amount of screen time was a problem, with most respondents saying companies like Rogers should help manage it. As part of the campaign, Rogers is also working with professional athletes—including George Springer, Connor McDavid and Sarah Nurse—to “inspire teens to rethink their relationship with their screens.”