Briefing

Montreal-based Smooch will expand to 100 employees following Zendesk acquisition

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The company—which lets businesses use one platform to talk to customers across messaging platforms like Twitter and Facebook—plans to hire an additional 40 employees in Montreal by the end of the year. Warren Levitan, Smooch CEO, told The Logic that Zendesk, a customer-service software developer, has been its “closest company and closest partner” since its inception. He said the merger was driven by Zendesk’s announcement of a new product line in 2019 called Sunshine, an open and flexible customer relationship management software. (The Logic)

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Talking point: The Smooch acquisition gives Zendesk a beachhead in Canada. The San Francisco-based company has 145,000 customers, compared to Smooch’s 4,500. Dan Levy, Smooch’s editorial director, told The Logic the company will be able to maintain its independence within the much larger organization. That’s partially because Zendesk doesn’t have employees in Montreal—and while Smooch does have workers in San Francisco and London, it plans to focus its hiring efforts in Canada. “We’re very committed to our current office and team in Montreal,” said Levitan, who also added that Zendesk sees Montreal—and Canada at large—as a good place to grow, and that the U.S. firm has a strong commitment to the Canadian marketplace.