Briefing

Loblaw rolls out Amazon Prime-style loyalty program for $99 a year

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Members of the grocery chain’s existing PC Optimum program will be able to make click-and-collect orders for free, and won’t pay shipping for online orders from Shoppers Drug Mart and Joe Fresh. Plus, they’ll get more points on store-brand products. (Financial Post)

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Talking point: PC Plus and Shoppers Optimum were both already among the highest enrollment loyalty programs in Canada when Loblaw bought the drug chain and integrated the two. Adding convenience features via this new offering—to be called PC Insiders—pits the company more clearly against Amazon, which has moved onto Loblaw’s traditional grocery turf via its acquisition of Whole Foods. The American e-commerce giant now offers packaged food and Whole Foods’ store-brand items online in Canada. One notable exclusion from PC Insiders: home delivery. Loblaw does that through a partnership with California-based app Instacart.