The Swedish furniture retailer said it is making its largest investment in two decades in smart-home technology, though it did not provide numbers. It’s considering adding products like air purifiers to a nascent line of products that includes speakers, lightbulbs and blinds. (Financial Times)
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The Swedish furniture retailer said it is making its largest investment in two decades in smart-home technology, though it did not provide numbers. It’s considering adding products like air purifiers to a nascent line of products that includes speakers, lightbulbs and blinds. (Financial Times)
Talking point: Ikea is going through a major transformation as e-commerce replaces in-store visits. The last time it made an investment of this size was in 1997, when it launched a line of products aimed at children. Its push into smart homes began with an app-controlled lightbulb that it started selling in 2017. In August, it launched a wireless speaker line in collaboration with smart speaker-maker Sonos. The company believes it can compete with its Big Tech rivals by making smart-home technology simple and affordable.
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