Affected channels include ABC, FX and the Disney Channel, but ESPN will still accept Netflix ads. Disney said earlier this year that it wouldn’t run promotions from rival streaming platforms, but was able to reach compromises with almost all of them. Sources said Disney’s decision stemmed from whether its relationships with its rivals were mutually beneficial—and Netflix doesn’t run advertisements on its own programming. (Wall Street Journal)
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Affected channels include ABC, FX and the Disney Channel, but ESPN will still accept Netflix ads. Disney said earlier this year that it wouldn’t run promotions from rival streaming platforms, but was able to reach compromises with almost all of them. Sources said Disney’s decision stemmed from whether its relationships with its rivals were mutually beneficial—and Netflix doesn’t run advertisements on its own programming. (Wall Street Journal)
Talking point: The entertainment conglomerate’s foray into streaming through Disney Plus has caused issues with several tech giants. Disney is currently in conflict with Amazon, which wants to sell a large volume of ads on Disney apps carried on Amazon’s Fire TV. Disney doesn’t like the terms, and if the two can’t come to an agreement, Amazon could remove Disney’s apps—including those for ABC and ESPN—from its digital media player, which is the second-biggest TV app distributor. In September, Disney CEO Robert Iger resigned from Apple’s board the day the iPhone maker announced it would launch its own streaming service with a price that undercut Disney Plus.
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