Briefing

Consortium including foreign tech giants quietly fighting to kill Canadian junk food legislation

A lobby group that includes foreign tech giants Amazon, Facebook, Google and Snapchat has been working behind the scenes in Ottawa to try and block a bill that would limit the advertising of sweetened beverages and junk food. Bill S-228, which was approved by the House of Commons, has been stalled in the Canadian Senate, where it has hit resistance from some members. An audit of the Lobbyist Registry of Canada by Le Devoir shows that the Interactive Advertising Bureau of Canada (IAB) has met with government officials about S-228 more than 22 times in the past six months. The IAB said the “ban on online advertising will be ineffective, the internet has no borders.” The organization also claimed the bill would cost its members 10 per cent of their ad revenues from the food and beverage industry. (Le Devoir)

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