The Amazon and Shopify founders are among the latest investors in Perplexity, a generative AI search engine startup that announced almost US$74 million in Series B funding on Thursday. AI chip giant Nvidia, Institutional Venture Partners, Bessemer Venture Partners and AngelList co-founder Naval Ravikant also backed the deal, which reportedly values the company at US$520 million. (The Logic, The Wall Street Journal)
Talking point: Led by co-founder and CEO Aravind Srinivas, a former researcher at OpenAI, Perplexity uses artificial intelligence to deliver search results in brief blocks of text rather than links, as Google Search does. It is a new player in the AI-enabled search engine business, and its fewer than 40 employees operate out of a San Francisco co-working space. But it is only the latest generative AI startup to attract capital from big-name investors in its efforts to upend Google’s long-time dominance in the search engine space—an area where even Microsoft has struggled to make ground.