Briefing

Amazon files Canadian trademark for ‘Amazon Pharmacy’

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The tech giant filed for the trademark on January 9 with a long list of goods and services Amazon could offer in the country, including prescription drugs, medical instruments, data-processing equipment, hospital services and insurance underwriting. The trademark status is “pre-formalized.” The company has filed similar applications in Australia and the U.K. (MobileSyrup, CNBC)

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Talking point: Amazon began its push into health care in earnest about two years ago, selling medical supplies and its web services to hospitals in the U.S.; in June 2018, it bought online pharmaceutical company PillPack, which it rebranded to include “by Amazon Pharmacy” in its name in November 2019. The company’s push into Canada’s pharmaceutical and medical space could be a hit to Loblaw, which has been the country’s leading pharmaceutical retailer since buying Shoppers Drug Mart in 2013. The two have already been competing on loyalty programs and same-day grocery delivery.