It’s joined companies like REI and The North Face in pausing advertising on Facebook and Instagram to show support for the #StopHateForProfit campaign, which urges businesses to pull their ads from the platform and its subsidiaries to pressure it to stop “promoting hate, bigotry, racism, antisemitism and violence.” In a tweet, Patagonia said, “Facebook has failed to take sufficient steps to stop the spread of hateful lies and dangerous propaganda on its platform.” (CNN)
Talking point: Civil rights organizations including the National Association for the Advancement of Colored People, Color of Change and ADL asked advertisers to stop paying for ads on Facebook in the wake of the police killing of George Floyd. The campaign aims to pressure the company to use its US$70 billion in annual advertising revenue to support people who are targets of racism and hate and to increase safety for private groups on the site. More than 55 per cent of American Facebook users reported experiencing hate and harassment on the platform, according to one ADL survey. In a post published Sunday, Facebook said it was “taking steps to review our policies, ensure diversity and transparency when making decisions on how we apply our policies, and advance racial justice and voter engagement on our platform.”