Photos by Justin Greaves for The Logic
The Big Read

Why electric-vehicle makers are taking a trip to the mall

Somewhere between the scents of light cologne wafting from Piaget and David Yurman and buttery popcorn popping at Kernels, there’s a whiff of new-car smell in the air. 

That’s where VinFast’s SUVs are displayed at Yorkdale Shopping Centre, the Toronto-area mall that will eventually house a permanent vehicle showroom for the electric-vehicle maker. VinFast’s retail roadshow, which will also make the rounds to the Park Royal Shopping Centre in West Vancouver, is at least the fourth EV installation at Yorkdale alone over the past year, joining Lucid Motors, Tesla and replacing a Nissan pop-up that included the Ariya EV. 

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