Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Shift newsletter

Mining magnate McEwen pushes for a role in the EV transition

Maybe data is the new gold. Maybe it’s lithium. Either way, GoldCorp founder Rob McEwen is thinking about what’s next. 

The McEwen Mining and McEwen Copper CEO has been chasing deals that would make his companies suppliers of EV battery metals. In October, Stellantis took a 19.4 per cent stake in the copper company at a valuation of about US$800 million.

The automaker’s investment of 42 billion Argentine pesos will help develop a project in San Juan, Argentina, and gives it the right to a minimum 10,000 tonnes per year of copper cathode offtake.  

Shift newsletter

Mining magnate McEwen pushes for a role in the EV transition

Former investment banker, known for striking early, hopes tech can help industry keep pace

By Anita Balakrishnan
GoldCorp founder and McEwen Mining CEO Rob McEwen. Photo: Illustration by Anita Balakrishnan for The Logic; photo by May Tse/South China Morning Post via Getty Images
Feb 8, 2024
A A
A Small A Medium A Large
Share

Share

Maybe data is the new gold. Maybe it’s lithium. Either way, GoldCorp founder Rob McEwen is thinking about what’s next. 

The McEwen Mining and McEwen Copper CEO has been chasing deals that would make his companies suppliers of EV battery metals. In October, Stellantis took a 19.4 per cent stake in the copper company at a valuation of about US$800 million.

The automaker’s investment of 42 billion Argentine pesos will help develop a project in San Juan, Argentina, and gives it the right to a minimum 10,000 tonnes per year of copper cathode offtake.  

“I said, ‘Well, let’s talk to a number of automobile manufacturers, they’re going to be building electric cars,” he said, adding that he was surprised to find some automakers were adding geologists to their staff. “We just went after them and said, ‘Well, we can provide you cathode copper that doesn’t have to go to a smelter … we’re looking at a copper mine that is going to be much gentler on the environment.”

Many precious metal miners are flirting with the idea of expanding more into base metals, a category that includes metals like copper, nickel and aluminum. A former investment banker, McEwen is well known for striking early when he sees opportunities to capitalize on new technologies. 

Related Articles

Children wearing orange vests and yellow hard hats listen to a person with a beard and brown hat in the exhibit hall of the Vancouver Convention Centre in January 2024.

Mineral industry tries to win over ESG movement skeptics as battery boom increases demand

By Anita Balakrishnan

Why Canada could play a key role in Honda’s reinvention

By Anita Balakrishnan

In 2000, he posted 50 years of Goldcorp’s geological data to the internet to crowdsource ideas to find the next six million ounces of gold—an unusual move, especially in the early aughts, and one that caught Silicon Valley’s attention. McEwen has donated money to stem-cell research and serves alongside the likes of Larry Page and Arianna Huffington on the board of XPrize, which issues challenges to innovators across several disciplines and rewards them with cash prizes. 

As he pushes for a role in the EV transition, McEwen is again looking to tech for inspiration. Mining companies must keep pace with innovation, he said, or risk becoming like the taxi businesses eroded by Uber. 

AI could make masses of historical mining data more useful, said McEwen, who has been studying how it is used in other industries, like movie production. In December, McEwen Copper added former Google executive Nicolas Darveau-Garneau to its board, hoping to tap his artificial-intelligence expertise. 

Meanwhile, he has enlisted Canadian architect Jason McLennan, whom he called the “Steve Jobs of the green-living building space,” to help design living quarters for the Argentine copper mine as part of a push to make the mine more “regenerative.”   

“We want to make an environment that’s safe and healthy and attractive, and people want to work there,” he said. 

The design, built into the side of a mountain, calls for renewable energy and vegetable gardens that would use waste as fertilizer. 

“We have to change the perception of mining,” he said, “There are not as many people going through schools of mining engineering and geology, so that’s … denying us the passion and the technology that comes with that.” 

An ideological chasm still divides many in the mineral and mining industry and the movement to improve environment, social and governance standards. Canadian copper giant First Quantum faced criticisms from Greta Thunburg and saw persistent protests in Panama. The Chinese-owned Las Bambas copper facility in Peru has seen its own unrest.

Without commenting on any one company, McEwen said that he’s hoping innovations in responsible mining, like regenerative designs, spread across the industry. 

“Modern civilization is based on a lot of what we dig out of the ground,” he said. 

“Can mining do it in a way that is perceived as more responsible? Maybe, somewhere down the road, they could see it as a jewel rather than a blight.” 

Read Shift—The Logic’s authoritative weekly newsletter on automotive technology industry news—for more; and if you know someone who should be reading it, they can sign up here.

#AI #copper #critical minerals #electric vehicles #McEwen Mining #Rob McEwen #Stellantis #The Logic's Shift

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: Illustration by Anita Balakrishnan for The Logic; photo by May Tse/South China Morning Post via Getty Images

Most Popular This Week

News

Bay Street backs Canada’s AI strategy, but warns the devil is in the details

By Anita Balakrishnan and Chaimae Chouiekh
A diptych showing Mark Carney on the left, and CIBC CEO Harry Culham on the right.
News

Diversifying trade requires banks to take bigger risks, official advised Carney before CIBC meeting

By Joanna Smith
The image shows the inside of Toronto Stadium on a sunny day. The rows of seats are empty; an empty green field is visible.
News

Toronto and Vancouver aren’t getting a World Cup bookings boom

By Chaimae Chouiekh
A yellow ambulance is pictured outside of a hospital in Montreal. A red sign in the foreground reads, “Urgence / Emergency.”
Commentary: Quebec Ink

Quebec just found out what not having digital sovereignty really means

By Martin Patriquin

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

News

Crypto firms are paying stablecoin rewards despite a looming federal ban

By Claire Brownell

Briefing

Canada to publish list of imports at risk of being made with forced labour

By Joanna Smith   |   Jun 12, 2026

TMX Group acquires RAFI Indices for $683M

By Anita Balakrishnan   |   Jun 12, 2026

Ikea invests in Toronto food startup NS/TX Industries’ US$10.5M fundraise

By Catherine McIntyre   |   Jun 12, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Commentary: Quebec Ink

Quebec just found out what not having digital sovereignty really means

By Martin Patriquin   |   Jun 8, 2026
A yellow ambulance is pictured outside of a hospital in Montreal. A red sign in the foreground reads, “Urgence / Emergency.”
News

OMERS investment chief departs for Singapore’s Temasek

By Chaimae Chouiekh   |   Jun 10, 2026
News

Diversifying trade requires banks to take bigger risks, official advised Carney before CIBC meeting

By Joanna Smith   |   Jun 9, 2026
A diptych showing Mark Carney on the left, and CIBC CEO Harry Culham on the right.
News

Canada’s surprise plan to buy Saab command jets leaves competitors seeking answers

By David Reevely   |   May 29, 2026
A closeup of a scale model of a jet covered in pixellated camouflage, with sensor equipment attached to the top of its fuselage. There are civilians and uniformed military personnel milling in the background.
The Big Read

We found every data centre in Canada

By Murad Hemmadi, David Reevely, Aleksandra Sagan, Chaimae Chouiekh, Martin Patriquin and Catherine McIntyre   |   Apr 8, 2026
Four vertical slices of aerial view photos. From left, a building in downtown Toronto housing several data centres, a picture of the Albertan wilderness where the proposed Wonder Valley data centre would go, a lit-up QScale data centre in Quebec, and a data centre at a Hydro-Quebec dam.
News

Toronto and Vancouver aren’t getting a World Cup bookings boom

By Chaimae Chouiekh   |   Jun 8, 2026
The image shows the inside of Toronto Stadium on a sunny day. The rows of seats are empty; an empty green field is visible.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account