Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
News

Merge Mania: What Ethereum’s big move means for Canadian companies

It’s been delayed for so long it’s become a meme, but the Merge—Ethereum’s shift away from energy-intensive mining to a different system for determining which transactions are valid called proof of stake—is finally on track to take place within the next 24 hours. 

Billed as one of the most important events in crypto history since the first Bitcoin block was mined, the Merge has massive implications for blockchain technology’s ability to scale. There’s also a lot of money riding on it—and a lot of risk if something goes wrong. Here’s what you need to know.

News

Merge Mania: What Ethereum’s big move means for Canadian companies

By Claire Brownell
Vitalik Buterin, the co-founder of Ethereum, in Denver for the ETHDenver conference in February 2022. Photo: Bloomberg via Getty Images/Chet Strange
Sep 14, 2022
A A
A Small A Medium A Large
Share

Gift

Share

It’s been delayed for so long it’s become a meme, but the Merge—Ethereum’s shift away from energy-intensive mining to a different system for determining which transactions are valid called proof of stake—is finally on track to take place within the next 24 hours. 

Billed as one of the most important events in crypto history since the first Bitcoin block was mined, the Merge has massive implications for blockchain technology’s ability to scale. There’s also a lot of money riding on it—and a lot of risk if something goes wrong. Here’s what you need to know.

Talking Point

The long-awaited Merge will shift Ethereum away from the energy-intensive proof-of-work system, with boosters hoping it will pave the way for deeper integration with the financial system. Some Canadian companies, such as Ether Capital and Figment, stand to gain from big bets they’ve made on the Merge, while others—such as businesses that mine Ethereum—will lose a revenue stream.

What is the Merge? Ethereum is a technology for digital money and applications. Invented by Russian-Canadian Vitalik Buterin, it is the second largest blockchain in the world by market capitalization, behind only Bitcoin. While Bitcoin’s principal aim is to function as money, Ethereum launched in 2015 with a broader goal of becoming the “world computer,” eliminating the need to trust a single company, person or government to keep massive amounts of assets and data safe and secure. Today, Ethereum is the blockchain of choice for crypto’s most popular applications, including DeFi, or decentralized finance, and NFTs—it powered the celebrity-fuelled rise of the Bored Ape Yacht Club, Beeple’s landmark US$69-million NFT art sale and many other major crypto headlines from the turbulent past year and a half.

The crypto sector ballooned to a US$3-trillion market capitalization last year, but even at its peak, it never really broke into the mainstream. Ethereum’s fees are notoriously high, making simple transactions like buying and selling NFTs too expensive for some. Hacks, thefts and bugs are common. Institutions remain wary of regulatory and other risks. And Bitcoin and Ethereum’s massive energy consumption has become a major public relations problem and a turnoff for increasingly ESG-focused investors.

The Merge doesn’t solve all of these problems, but it’s a start. Notably, the Ethereum Foundation estimates the network will use 99.95 per cent less energy once it’s complete.

What Canadian companies stand to profit? Toronto-based Ether Capital and Figment are making some of the biggest bets on the Merge in the world.

The proof-of-stake system Ethereum is moving to requires people to “stake” significant amounts of the protocol’s native cryptocurrency Ether, agreeing to lock it up for a period of time and participate in the network’s security and operations in exchange for rewards. It’s been possible to stake Ether since December 2020. Those who do so are putting significant faith in Ethereum’s developers to pull off the Merge and a future upgrade called Shanghai, expected six to 12 months from now. Until then, they can’t withdraw their Ether, or the rewards it accrues.

Ether Capital, which trades on Canada’s NEO exchange and invests in Ether and other assets that support the Ethereum ecosystem, started staking in 2020. The company has since staked a total of more than 20,000 Ether—currently worth about US$33 million, about half of the amount the company owns. CEO Brian Mosoff said the company decided staking half and keeping the other half liquid struck a good balance between supporting the protocol and signaling confidence in the Merge while protecting shareholders from risk.

“Over time, we will stake more,” he told The Logic. “This is a marathon, not a 100-metre dash.”

Figment, which in December 2021 raised a US$110-million Series C at a US$1.4 billion valuation, with backers including lead investor Thoma Bravo, Morgan Stanley’s Counterpoint Global and Binance Labs, helps clients stake tokens on a variety of proof-of-stake protocols, providing infrastructure and other services while allowing the token owners to keep control of their assets. Marketing director Robert Ellison told The Logic Figment has been referring to September as “Eth month.”

“Being one of the largest managers of Ethereum on the network, it’s very important to us,” Ellison said. “We always knew it was going to happen. It was just a matter of being patient.”

Which Canadian companies might lose out? Vancouver-based Hive Blockchain Technologies and Toronto’s Hut 8 Mining both mine Ether, meaning they use computers to generate random results, some of which earn them the right to add to Ethereum’s official record of transactions. In return, they collect Ether and transaction fees. It’s very energy-intensive for miners to generate enough guesses to be statistically likely to earn that right, a process designed to make it more expensive to cheat the system than to act in good faith. After the Merge, miners will no longer play a role in Ethereum, bringing that revenue stream to an end for Hive and Hut 8.

In July 2021—when the Merge was supposed to be about six months away—Hive announced plans to increase its Ethereum mining capacity. “​​The company is of the opinion that Ethereum 2.0 proof of stake will take at least another two years before Ethereum mining could become financially unattractive,” Hive executive chair Frank Holmes said in a release at the time. Hive, which trades on the TSX Venture and Nasdaq Capital Market exchanges and has seen its share price drop from a high of $29.95 in November 2021 to just $5.99 at Tuesday’s close, did not respond to a request for comment.

Hut 8, which trades on the Toronto Stock Exchange and has also seen a large drop in share price from $19.80 in November to $2.69 as of Tuesday, made a similar bet against the Merge in March 2021. The company bought US$30 million worth of equipment to mine Ethereum and other non-Bitcoin cryptocurrencies. In an email, CEO Jaime Leverton said the company recently moved 180 pieces of the equipment to its data centre in Kelowna, B.C., where it will be able to “pivot on demand” to providing artificial intelligence, machine learning or visual effects rendering services for clients. Hut 8 may also mine “the next most profitable proof-of-work digital asset,” she said. In a release last week, Hive said it’s also looking at a few different options for its Ethereum mining equipment, including mining other coins or using them for things like cloud computing and artificial intelligence. The pieces of equipment have “paid for themselves many times over,” the release said.

What’s next? Mosoff believes the switch to proof of stake could pave the way for Ethereum to eventually become the settlement layer for the traditional finance system. First, however, the Merge needs to happen flawlessly. Often compared to swapping out the engine in a plane while flying it, there’s a lot that could go wrong. “This is a US$200 billion protocol, with all the most important applications and activity taking place on it,” Mosoff said. “There’s no room for error.”

Mosoff said he’s also hoping more institutions will embrace Ethereum after the Merge, attracted by the yield they can generate by staking. The switch to proof of stake also comes with new legal considerations for investors, however. Some experts have argued Ether will meet the legal test for being considered a security after the Merge, which would put it under the jurisdiction of securities regulators and subject its trade to stringent requirements.

Jonathan Ip, a lawyer who advises blockchain and cryptocurrency companies, said this hypothetical may eventually be put to the legal test in Canada. For now, however, he said securities regulators appear to be more focused on getting cryptocurrency-trading platforms and other businesses in the sector to register with them. “It’ll be interesting to see if anyone tries to argue that, but my view is it’s probably not going to be a high priority,” he said.

Gift the full article

There are a lot of unknowns, but the countdown to the Merge is also generating a lot of excitement, especially for people in the industry.

“I’ve crossed my toes, eyes, feet, arms,” Mosoff said. “We’re all going to be watching it. This is going to be one of the most important moments in crypto history.”

#cryptocurrency #Ethereum #Vitalik Buterin

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: Bloomberg via Getty Images/Chet Strange

Most Popular This Week

A shot of Catherine Saine and Sam Ramadori seated at a table in front of screen with LawZero's logo on it.
The Big Read

The small team in Montreal trying to save the world from AI

By Martin Patriquin
Icons of AI-powered apps, including Bing, Gemini, ChatGPT and Copilot, are displayed on a smartphone in this photo illustration.

News

The world’s leading AI models may be more Canadian than American, study finds

By Catherine McIntyre
A shot of a sign bearing the Pfizer logo, with a lowrise office building in the background.
News

So far, foreign-owned firms have dominated Buy Canadian contracts

By Laura Osman
Exclusive

PCO clerk Sabia stayed on Mastercard Foundation board for a year with no conflict screen

By Joanna Smith

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

A shot of a crowded commercial walkway in the resort town of Banff, Alta.
Commentary

Carmichael: Services are Canada’s true ace in the game of global trade

By Kevin Carmichael

Briefing

Businesses scramble to respond to wildfires as evacuations continue

By Anita Balakrishnan   |   Jul 17, 2026

CAAT updates the pension’s rules on pay transparency and workplace relationships

By Catherine McIntyre   |   Jul 17, 2026

U of T gets government funding for wet-lab space at MaRS

By Catherine McIntyre   |   Jul 17, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Commentary: Quebec Ink

Quebec’s era of endless, cheap electricity is coming to an end

By Martin Patriquin   |   Jul 6, 2026
A cityscape featuring two tall buildings; the right one has a large orange "Q" logo and a Quebec flag atop. The sky is clear and blue.
News

So far, foreign-owned firms have dominated Buy Canadian contracts

By Laura Osman   |   Jul 14, 2026
A shot of a sign bearing the Pfizer logo, with a lowrise office building in the background.
Exclusive

PCO clerk Sabia stayed on Mastercard Foundation board for a year with no conflict screen

By Joanna Smith   |   Jul 13, 2026
The Big Read

The small team in Montreal trying to save the world from AI

By Martin Patriquin   |   Jul 15, 2026
A shot of Catherine Saine and Sam Ramadori seated at a table in front of screen with LawZero's logo on it.
News

Citi sees Canada heating up in global capital shift

By Chaimae Chouiekh   |   Jul 16, 2026
News

Alberta wants to be a model for government AI and power Canada-wide adoption

By Murad Hemmadi   |   Jul 10, 2026
A shot of Nate Glubish at a lectern, against a backdrop of exposed brick partly covered by a white film screen.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account