Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Exclusive

Inside Brookfield’s pitch for a $50B ‘Maple Fund’

Brookfield would invest billions of Canadian pension funds’ dollars in housing, physical and digital infrastructure, renewable energy and privatized public assets, it told fund managers in pitch materials obtained by The Logic.

Exclusive

Inside Brookfield’s pitch for a $50B ‘Maple Fund’

Leaked pitch documents reveal sweeping vision for domestic investment, from housing to lotteries to nuclear power

By David Reevely and Catherine McIntyre
An aerial photo of a partially built housing development, with curving streets and newly finished homes, along with a large complex that is still under construction. A traffic circle is visible on the lower right side of the frame.
A partly built housing development in Langford, B.C. Brookfield's pitch to pensions cites housing as a major investment opportunity. Photo: The Canadian Press/Darryl Dyck
Sep 26, 2024
A A
A Small A Medium A Large
Share

Gift

Share

Brookfield would invest billions of Canadian pension funds’ dollars in housing, physical and digital infrastructure, renewable energy and privatized public assets, it told fund managers in pitch materials obtained by The Logic.

The $50-billion Maple Fund, as Brookfield calls it, would be the “largest-ever private pool of capital dedicated to investing in the Canadian economy,” reads one document, dated August 2024. The fund, which would be administered by Brookfield Asset Management, would inject capital into sectors the firm says would help grow Canadian companies, and boost productivity and employment in the country. 

Talking Points

  • Pitch materials obtained by The Logic show asset-management giant Brookfield would invest a proposed $50-billion fund in a sweeping range of assets, including housing, data centres, nuclear energy and telecommunications
  • The firm is seeking $36 billion from Canada’s largest pension funds and $10 billion from the federal government for what it’s calling the “Maple Fund”

The materials identified some “opportunistic situations” where the Maple Fund might get involved, such as privatizing Crown lottery corporations. The same goes for certain established large companies that are transforming—or could. The documents don’t name them, but describe them as a “legacy telecommunications business;” a major auto supplier contending with electric and autonomous vehicle transitions and “world-class family-owned financial services conglomerates” facing succession challenges.

Brookfield did not respond to The Logic’s questions about the pitch materials.

As The Logic reported last week, Brookfield would contribute $4 billion to the fund and is seeking $36 billion from Canada’s largest pensions and $10 billion from the federal government. Brookfield’s pitch so far remains just a pitch. Sources told The Logic last week that the pensions had not committed, and that the potential for conflict of interest involving Brookfield’s chair, Mark Carney—who is advising Prime Minister Justin Trudeau as head of a new Liberal task force on economic growth—could prevent the fund from materializing. 

Related Articles

Mark Carney appears in a dark jacket and white shirt, with a row of Canadian flags out of focus in the background.

Brookfield chair’s Liberal ties make firm’s pension proposal toxic: Tories

By Catherine McIntyre and David Reevely
People walking past the building displaying Brookfield Place signage with reflections of skyscrapers, a red bus, and Canadian flags visible on a busy street.

Brookfield in talks with Canadian pensions to create new $50B fund for domestic assets

By Catherine McIntyre

The Liberals have been trying for years to get the country’s big pension funds to invest more in Canada. In last April’s budget, the government called upon former Bank of Canada governor Stephen Poloz to drum up ideas for how to make it easier for them to do so.

Brookfield’s presentation, which The Logic obtained from two separate sources, outlines hundreds of billions of dollars’ worth of investment opportunities in Canada that the fund could back, across asset classes and sectors. Many of those align with the current federal government’s stated priorities, including housing, physical and digital infrastructure, reshoring supply chains and generating cleaner energy.

They include more than $250 billion in investments the pitch materials say would address Canada’s “chronic undersupply of housing.” The firm proposes partnering with its real estate arm, Brookfield Residential, to develop housing for sale and buy companies that build mixed-use developments that include housing. 

Breakthroughs in artificial intelligence have created big investment opportunities in digital infrastructure, notes the deck, including more than $15 billion for new data centres and over $40 billion to build out a domestic semiconductor supply chain. 

Brookfield’s pitch on renewable energy investments, meanwhile, highlights a potential partnership with oilsands lobby group Pathways Alliance on carbon capture and storage projects, and a collaboration with Ottawa and the Canada Growth Fund to guarantee a price for carbon credits. 

Nuclear energy is another area of interest, the presentation shows, with more than $50 billion in “identified opportunities,” including partnerships with nuclear services firm Westinghouse—in which Brookfield owns a majority stake. Earlier this week, Brookfield joined 13 other financial institutions in endorsing an international declaration to triple nuclear energy by 2050. 

Brookfield provides examples of past deals that would have been a fit for the proposed fund—involving companies whose enterprise values have soared in recent years.

They include an investment in a “leading freight railway in North America,” the “privatization of Crown-owned electricity transmission and distribution utility,” an “investment in global convenience store and retail fuel operator undergoing succession transition,” and the “privatization and turnaround of global engineering and construction company.” 

Critics of the Liberals’ overtures toward the pension funds have said those funds would invest more in Canada if the opportunities were attractive. 

After reviewing the pitch documents, Randall Bartlett, Desjardins’ senior director of Canadian economics, said the proposed targets make sense, within the limited universe of Canadian investments.

“I think the asset classes that they’ve identified are asset classes where there’s a lot of investment opportunity in Canada,” he said.

The trouble, he said, is that the “Maple Eight” pension funds don’t want to concentrate too much money in one country because they want to diversify their risks, and the investments they do make in Canada have to be more lucrative than others available elsewhere.

“They’re choosing to invest abroad not just for diversification reasons, but also because they can get higher yields on similar assets in other parts of the world,” he said. Creating a list of appealing Canadian investments doesn’t address either problem.

Investors would also want much more detail than the documents provide on what the federal government would get in exchange for its $10-billion stake, Bartlett added. If the government had a say, that could make a big difference in how the funds were used.

“What types of assets does the federal government want to be seen investing in?” he asked.

If politicians got to sign off on Maple Fund investments, that could create additional challenges, he said. Politicians’ priorities change—especially when an election puts different ones in power.

The deck says Brookfield and the pension funds would have seats on the fund’s board. It doesn’t mention one for the government.

Brookfield describes the proposed fund as a collaboration with Canada’s biggest pension fund managers, listing nine of them in the deck: Canada Pension Plan Investment Board, Caisse de dépôt et placement du Québec, Ontario Teachers’ Pension Plan, Alberta Investment Management Corporation, British Columbia Investment Management Corporation, Public Sector Pension Investments, Ontario Municipal Employees Retirement System, Healthcare of Ontario Pension Plan and Investment Management Corporation of Ontario. 

Gift the full article

(The last of those is not among the Maple 8 because it isn’t a pension fund itself, but it manages tens of billions of dollars in investments for Ontario public-sector institutions and some smaller pensions.)

Brookfield and the investors named in the documents have about $3.3 trillion in combined assets under management.

None of the investors responded to The Logic’s request for comment by publication time. 

#Brookfield Asset Management #economy #markets #pension funds

Sponsored Content

The road to risk-smart regulation

By Deborah Aarts

Why cybersecurity needs to match pace with AI

By Jessica Aftimus Rosa

How to shift your workforce from AI experimentation to adoption

By Jessica Aftimus Rosa
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

An aerial photo of a partially built housing development, with curving streets and newly finished homes, along with a large complex that is still under construction. A traffic circle is visible on the lower right side of the frame.

Photo: The Canadian Press/Darryl Dyck

Most Popular This Week

A side shot of Annie Andrews passing a cluster of supporters with a hand outstretched and a joyful look on her face.
News

What the Democrats’ midterm sweep means for Canadian business

By Joanna Smith
An image of Prime Minister Mark Carney, standing in front of a microphone and speaking. He is wearing a blue suit and tie, while looking away from the camera. He is standing in front of a dark background. The Cohere logo is visible in the background.
News

Conservatives challenge Ottawa to justify its $1.6B Cohere investment

By Catherine McIntyre
U.S. President Donald Trump and Canadian Prime Minister Mark Carney in suits, sitting and talking in the Oval Office with gold decor.
News

Canadians have given up on the old America. They feel fine about it

By David Reevely
A logo that reads AI in blue lettering against a light yellow background.
News

BDC launches programs to test Canadian AI tools in small businesses

By Catherine McIntyre

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Prime Minister Mark Carney, wearing a suit suit jacket, smiles and shakes hands with an Armed Forces member. Several rows of people stand behind them, wearing camouflage pants and red or white sweaters.
News

Canada’s Arctic defence push is overwhelming communities in the North

By David Reevely

Briefing

Stellantis goes ahead with sale of Ontario auto plant to defence company Roshel

By Joanna Smith   |   Nov 9, 2026 | 4:42 PM ET

Nvidia sheds billions in value amid probe of Huang’s affair with suspected Chinese spy

By Catherine McIntyre   |   Nov 9, 2026 | 4:19 PM ET

PSP Investments to buy 50% of Brookfield’s Enercare for $1.6B

By Chaimae Chouiekh   |   Nov 9, 2026 | 4:17 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

News

Wealthsimple launches AI assistant as Canada’s big banks block third-party agents

By Chaimae Chouiekh   |   Nov 5, 2026
News

Former Ciena employee claims she was fired for reporting sexual assault by executive

By Catherine McIntyre   |   Nov 3, 2026
An exterior of a five-storey office building with two Canadian flags out front. Above the entrance is a four-storey window with Ciena's logotype written sideways.
Commentary

Carmichael: Carney and Champagne’s budget sends the bond market a message

By Kevin Carmichael   |   Nov 5, 2026
An image of Mark Carney against a light and dark background.
News

Ottawa extends open banking principles to other sectors—but continues to delay original framework

By Claire Brownell   |   Nov 5, 2026
News

Canada is buying military gear for a world where ‘pretty much everything’ changed

By David Reevely   |   Nov 2, 2026
Three people, wearing business clothing and red poppy pins, sit on chairs on a stage. The person in the middle is speaking. A blue background is visible behind them.
News

Conservatives challenge Ottawa to justify its $1.6B Cohere investment

By Catherine McIntyre   |   Nov 2, 2026
An image of Prime Minister Mark Carney, standing in front of a microphone and speaking. He is wearing a blue suit and tie, while looking away from the camera. He is standing in front of a dark background. The Cohere logo is visible in the background.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account