Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
News

Couche-Tard’s vision of the future: A Circle K in every driveway

Alimentation Couche-Tard’s annual investor day found the company looking ahead—about six hours ahead, which is the time difference between its Laval, Que., headquarters and Oslo. 

News

Couche-Tard’s vision of the future: A Circle K in every driveway

By Anita Balakrishnan
Two electric vehicles plugged into bright red and white charging stations, with the Circle K logo displayed, in Norway. A staff member wearing a safety vest and a customer are visible in the background.
Circle K high-speed chargers in Norway. Photo: CNW Group/Alimentation Couche-Tard
Jul 14, 2021
A A
A Small A Medium A Large
Share

Gift

Share

Alimentation Couche-Tard’s annual investor day found the company looking ahead—about six hours ahead, which is the time difference between its Laval, Que., headquarters and Oslo. 

The convenience-store chain, which owns the Circle K brand, claims to be the most recognizable charging-station brand in Norway, a country that has been one of the fastest adopters of electric vehicles in the world. The Liberals said last month that new passenger cars and light-duty trucks sold in Canada must all be zero emission by 2035—10 years after Norway’s deadline. The Norwegian market offers lessons for the company’s planned North American charging push, said Hans-Olav Høidahl, Couche-Tard’s executive vice-president of European operations. Here are some of the key numbers from his presentation:

209: The number of EV charging stations Circle K currently owns at its Norway locations, with 170 more planned. Another 363 are provided by partners, including Tesla, but Høidahl said those partnerships “can or will” be insourced when the contracts end next year.

55%: The minimum amount of charging activity Circle K expects will happen at Norwegian EV owners’ homes, as opposed to at fuel stations. That figure could be as high as 75 per cent, said Høidahl, with another 20 per cent to 35 per cent of charging happening at the drivers’ destination. That leaves only about 10 per cent to 20 per cent of charging happening in transit. 

4,700: The number of home EV chargers Circle K has sold so far, making it the third-biggest supplier in Norway. It has contracts with another 1,500 business customers for chargers. 

Meanwhile, chief technology officer Deborah Hall Lefevre told investors she sees the “last mile” being transformed by the rise of delivery aggregators, and stores and kitchens that have gone “dark,” becoming fulfillment centres. The key number from her presentation: $100 million, the value of Circle K Ventures’ first fund. Couche-Tard formed the VC arm last year, and its first two investments were Pensa Systems, a shelf-stock and -layout software company, and Jackpocket, a virtual-lottery-ticket app. Lefevre said it has eight to 10 other potential investments under review. 

“We see distributed production and micro-fulfillment powered by robots, and more self-fulfillment possible through things like smart ovens and 3D printers, all creating new ways to deliver on anytime, anywhere expectations,” she said.

Gift the full article

The bottom line: Increasingly, being a convenience store seems to mean bringing Circle K—be it lottery tickets or chargers—to you.

And if you have a designated driver…: Couche-Tard also said it has benefited from its early adoption of hard seltzer, which has seen “explosive growth.” The company said it sees “a clear path to majority control” from its 22 per cent stake in cannabis retailer Fire & Flower.

#Couche-Tard

Sponsored Content

Why cybersecurity needs to match pace with AI

By Jessica Aftimus Rosa

How to shift your workforce from AI experimentation to adoption

By Jessica Aftimus Rosa

The real-world economic offshoots of sovereign AI

By Deborah Aarts
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Two electric vehicles plugged into bright red and white charging stations, with the Circle K logo displayed, in Norway. A staff member wearing a safety vest and a customer are visible in the background.

Photo: CNW Group/Alimentation Couche-Tard

Most Popular This Week

News

ApplyBoard was the worst-performing Canadian startup in Fidelity’s portfolio in 2026

By Claire Brownell
An image of Finance Minister François-Philippe Champagne wearing a dark suit and tie, gesturing while he speaks into a microphone. There are three Canadian flags in the background.
News

Investors and CEOs are urging Ottawa to expand tax breaks for entrepreneurs

By Catherine McIntyre
News

Cohere opens up its AI platform to give businesses more control

By Murad Hemmadi
An image of Mark Carney standing in front of a red podium with the words "AI for All / L'IA pour tous." He is wearing a suit and tie. In the background, people wearing scrubs and white coats are visible.
News

Carney picks big-name researchers and investors for new AI advisory council

By Murad Hemmadi

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Commentary

Carmichael: Canadian ignorance about India is a strategic weakness

By Kevin Carmichael

Briefing

Aritzia shares pop after earnings rise 204%

By Anita Balakrishnan   |   Oct 9, 2026

First Nation in Alberta goes to court over fast-tracked oil pipeline

By Chaimae Chouiekh   |   Oct 9, 2026

Chinese EV maker Geely Auto Group to launch in Canadian market in 2027

By Joanna Smith   |   Oct 9, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

News

Carney picks big-name researchers and investors for new AI advisory council

By Murad Hemmadi   |   Oct 2, 2026
An image of Mark Carney standing in front of a red podium with the words "AI for All / L'IA pour tous." He is wearing a suit and tie. In the background, people wearing scrubs and white coats are visible.
The Big Read

Cameco’s high-stakes bid to be Canada’s next nuclear champion

By Joanna Smith   |   Sep 23, 2026
A shot looking down the length of a tunnel with conduits along its sides and railroad-style tracks on its floor. There are two workers in the distance wearing hardhats and headlights and walking toward the camera.
News

ApplyBoard was the worst-performing Canadian startup in Fidelity’s portfolio in 2026

By Claire Brownell   |   Oct 6, 2026
News

TD cracks global top 10 for AI again as banks race for returns on investments

By Chaimae Chouiekh   |   Oct 6, 2026
News

Cenovus announces $5.7B takeover of Athabasca, with a nod to Carney’s Mega Deduction

By Meghan Potkins   |   Oct 5, 2026
A view of oil extraction equipment consisting of pipes, catwalks and cylindrical tanks; there are three company representatives in the foreground wearing white hard hats and blue coveralls with yellow reflective striping.
News

Investors and CEOs are urging Ottawa to expand tax breaks for entrepreneurs

By Catherine McIntyre   |   Oct 6, 2026
An image of Finance Minister François-Philippe Champagne wearing a dark suit and tie, gesturing while he speaks into a microphone. There are three Canadian flags in the background.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account