It has been a landmark year for The Logic.
Our newsroom broke big news stories on big companies like Brookfield, Rogers and Cohere. We delivered scoops from inside Ottawa, and insightful analysis on artificial intelligence, open banking and the EV supply chain, to name just a few of the topics that mattered to Canadian business in 2024. We expanded, and now have a cross-country team of almost two dozen journalists—beat reporters who work to master their fields of inquiry and editors who help bring their reporting to life. We do all this while fact-checking our stories and holding ourselves to ethical and journalistic standards that are as good as, if not better than, those of the world’s leading news organizations.
Since launching six and a half years ago, we’ve built a powerful audience that includes the country’s C-suites, its leading investors and political decision makers, and increasingly, readers from across Canadian business and tech for whom we’re a vital source of intelligence. We’ve published more than 2,500 stories, which have been read on our properties more than 10 million times. You’ve opened 5.6 million of our emails. We’ve had 270 per cent revenue growth since 2019, and in the past year alone, we’ve doubled our paid subscribers and site traffic.
As our business has grown, so have our partnerships. More than 100 of Canada’s most influential companies have chosen to partner with and advertise in The Logic.
All this work bore fruit in June, when we closed a $4-million funding round led by the venture arm of the world’s pre-eminent business news organization, the Financial Times. We’re using that investment to grow and deliver even more for our subscribers.
The entrepreneur’s journey is a wild one, full of ups and downs. We press on because we believe in our missions.
In our case, that mission is to help rebuild trust in the news media by doing rigorous, deeply reported journalism—telling stories that spark the hard conversations we need to have as a country to make Canada a better place to live and work.
It’s expensive to do this kind of journalism, so we’re grateful to have not just a phenomenal team, but phenomenal investors, partners and subscribers who believe in this vision and who are committed to the long term. Yes, it has been a landmark year for The Logic, but we aren’t ones to rest on our laurels.
On so many fronts—trade, artificial intelligence, open banking and energy, to name but a few—2025 is going to be one heck of a year. There is also an impending federal election that could shape the country’s business and economic picture for years to come. The Logic will stay on top of these stories and others, giving you the information and context you need to make smart decisions, and investments, at work and at home.
We get the society we choose. At The Logic, we want to help build a Canada that has the confidence to reflect on itself honestly, recognize its challenges and work to tackle them constructively. If that mission resonates with you, then I implore you to contribute to it. Buy an individual or professional group subscription, advertise with us, spread the word by telling your friends. We will never be cheerleaders, but we are also not simple naysayers or cynics. We work every day to deliver journalism that is true and useful.
Whether it’s The Logic or another publication whose integrity you trust, I kindly ask you to renew your commitment to fact-based journalism this holiday season.
And I promise you that whatever 2025 brings, we’ll be with you every step of the way.
Please take care of yourselves and each other, and have a happy holiday.
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