Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Commentary

Carmichael: Canada’s economy needs a narrative vibe shift

Hold those good vibes from the end of 2023 close. After spending the better part of two years trying to talk ourselves into a recession, we might actually experience one in 2024. The margin between a soft landing and a hard one could be razor-thin, so the stories we tell ourselves will be important.

Commentary

Carmichael: Canada’s economy needs a narrative vibe shift

The stories we tell ourselves could make the difference between a hard landing and a soft one

By Kevin Carmichael
A factory worker holds a clear sheet with holes in it.
An employee at Lion Electric Company's manufacturing facility in Mirabel, Que., September 2023. Photo: The Canadian Press/Christinne Muschi
Jan 6, 2024
A A
A Small A Medium A Large
Share

Share

Hold those good vibes from the end of 2023 close. After spending the better part of two years trying to talk ourselves into a recession, we might actually experience one in 2024. The margin between a soft landing and a hard one could be razor-thin, so the stories we tell ourselves will be important.

A popular theme for year-in-review articles last month was how the recession that everyone thought the central banks would cause with all their interest-rate hikes never happened. Instead, jobless rates in Canada and the United States stayed near record lows, and the S&P 500 stock index surged by about 24 per cent in 2023. At the same time, inflation slowed to the point that the Federal Reserve and the Bank of Canada were openly contemplating interest-rate cuts by the end of the year. 

It was a remarkable change of mood. Recall the pessimism this time a year ago. One example: Fifty-eight per cent of respondents to the Bank of Canada’s quarterly Business Outlook Survey in the autumn of 2022 said the odds of a recession over the next 12 months were at least 50 per cent. Almost a quarter of respondents put the likelihood of a downturn at between 80 and 100 per cent. 

Canada’s business owners and managers should have had more confidence in themselves. Demand slowed, but it didn’t crater. The economy added 477,900 jobs in 2023, down from the pandemic catch-up that occurred over the previous two years, but otherwise the biggest annual increase on record, according to data Statistics Canada released on Friday. 

Related Articles

Carmichael: Macklem promises a more nimble—and more humble—Bank of Canada in 2024

By Kevin Carmichael
Federal Reserve chair Jerome Powell stands behind a blue podium.

Carmichael: Why interest-rate cuts will come to the U.S. before Canada

By Kevin Carmichael

It will take more time to sink in, but households are winning the cost-of-living battle.  

The consumer price index was 16.4 per cent higher in November than at the end of 2019. It was a massive shock. The cost index increased by about eight per cent over the previous four-year period. 

The price level was pushed higher by the fastest rates of year-over-year cost increases since the early 1980s. The Bank of Canada answered by increasing the benchmark interest rate by 4.25 percentage points in 2022, and then by another half point in the first half of 2023. It was one of the fastest interest-rate spikes in Canada’s history. That’s why so many people thought a recession was inevitable.

An explosion always gets more attention than the aftermath. The story that took hold was that Canadians were being crushed by inflation and higher interest rates. And while that was true for many households, it was never the case for many others. 

The average hourly wage for workers 15 years of age and older was $34.45 in December, an increase of about 20 per cent from the same month in 2019, according to Statistics Canada. That’s huge. The gain between December 2015 and December 2019 was only nine per cent. 

A big increase in wages was necessary to keep pace with the inflation shock that followed the end of the pandemic, and that’s what we got. Based on a comparison of the price level and average hourly wages, Canadian households—in aggregate—are better off today than they were ahead of the pandemic. 

It would help if that became the economic narrative in 2024. As Nobel laureate Robert Shiller has shown, the stories we tell ourselves about the economy influence its trajectory the same as textbook variables such as interest rates and the value of the dollar. So clinging to the good vibes from the end of 2023 might offset harder data that will raise doubts about Canada’s prospects for the next few months, if not longer.

Statistics Canada’s Labour Force Survey showed that employment was essentially unchanged in December from the previous month, and the unemployment rate held at 5.8 per cent. The employment rate, which measures the percentage of the working age population that has a job, dropped to 61.6 per cent from 62.5 per cent at the start of 2023, as immigration increased the size of the labour pool while hiring stagnated. 

Those are all decent numbers by recent historical standards. But the downturn is only getting started. The next few months will test Canada’s economic resilience. 

Charles St-Arnaud, a former Bank of Canada staffer and Wall Street analyst who is now chief economist at Alberta Central, published research last year that suggests the interest-rate hikes are only now starting to bite. 

Because the benchmark rate was near zero when the Bank of Canada started raising interest rates, it took a long time to reach a level that would slow demand. St-Arnaud reckons monetary policy became a serious headwind in September 2022, when the benchmark rate reached 3.5 per cent—well clear of the Bank of Canada’s estimate of the rate at which monetary policy is neither encouraging nor discouraging growth. 

St-Arnaud’s analysis of business cycles going back to the 1970s shows that once the benchmark rate crosses that threshold, it generally takes about five or six quarters for a downturn to begin. Applied to current circumstances, that means the slowdown that Bank of Canada governor Tiff Macklem orchestrated to cool inflation has only just begun. 

“Today’s Labour Force Survey data points to a continued softening in Canada’s labour market, with job gains remaining weak,” St-Arnaud said in a separate analysis on the latest hiring data. “Whether the country experiences a soft or hard landing depends heavily on the health of the evolution of the labour market, i.e. whether we see a hiring freeze or broad-based layoffs as the economic activity slows further.” 

The monthly unemployment rate averaged 6.9 per cent between December 2010 and December 2019. Remember that as you form your narrative about the economy. Things will get worse, but there’s still a big gap between where we are now and what you used to consider normal. 

Kevin Carmichael is The Logic’s economics columnist and editor-at-large. He has spent more than two decades covering economics, business and finance for outlets including Bloomberg News, The Globe and Mail and the Financial Post, where he also served as editor-in-chief. 

#Bank of Canada #commentary #economy #employment

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

A factory worker holds a clear sheet with holes in it.

Photo: The Canadian Press/Christinne Muschi

Most Popular This Week

A shot from above of five people clustered around a table, all working on near-identical laptop computers. Their computer bags lie on the floor and some are wearing yellow lanyards.
News

1 in 3 professionals are using unauthorized AI on the job, global survey finds

By Anita Balakrishnan
A wide shot of the Vancouver skyline shot from the east, featuring the Science World geodesic dome painted as a FIFA 2026 World Cup soccer ball. B.C. Place stadium appears on the right side of the frame.
News

Canada gets low returns from events like the World Cup. Ottawa wants to know why

By Laura Osman
A person holds a smartphone with the Wealthsimple app, which displays various company names, including SoFi, Ciena, Affirm Holdings and Discord, on a dark screen.
News

Wealthsimple will let Canadians place bets on prediction market Kalshi

By Claire Brownell
A head-on shot of James Neufeld seated with others at a round table in a meeting room. Eleanor Olszewski is seated to his left. There's a laptop open in front of Neufeld.
News

For this Alberta tech firm, ‘Buy Canadian’ isn’t working as advertised

By David Reevely

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

A close-up of a made-in-Canada stamp on the end of a cylindrical piece of raw aluminum.
Analysis

It turns out Trump does need something from Canada—aluminum

By Joanna Smith

Briefing

BoC consultation reveals distrust of inflation figures

By Kevin Carmichael   |   Jun 25, 2026 | 3:46 PM ET

Carney says developers did not ask for B.C. condo buyout plan

By Laura Osman   |   Jun 25, 2026 | 3:41 PM ET

BlackBerry raises its revenue outlook after beating performance expectations

By Catherine McIntyre   |   Jun 25, 2026 | 3:38 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Exclusive

Ssense has laid off photo and make-up teams and says AI will do much of their work

By Catherine McIntyre   |   Jun 22, 2026
News

Canada gets low returns from events like the World Cup. Ottawa wants to know why

By Laura Osman   |   Jun 19, 2026
A wide shot of the Vancouver skyline shot from the east, featuring the Science World geodesic dome painted as a FIFA 2026 World Cup soccer ball. B.C. Place stadium appears on the right side of the frame.
News

Manulife and Intact buck a global trend by reporting AI returns

By Anita Balakrishnan   |   Jun 16, 2026
In this photo illustration, the Manulife company logo is seen displayed on a smartphone screen.
News

How a former Russian TV anchor ended up suing Canada’s go-to rocket company

By David Reevely   |   Jun 22, 2026
A shot across an expanse of low forest of a rocket launching into blue skies.
The Big Read

We found every data centre in Canada

By Murad Hemmadi, David Reevely, Aleksandra Sagan, Chaimae Chouiekh, Martin Patriquin and Catherine McIntyre   |   Apr 8, 2026
Four vertical slices of aerial view photos. From left, a building in downtown Toronto housing several data centres, a picture of the Albertan wilderness where the proposed Wonder Valley data centre would go, a lit-up QScale data centre in Quebec, and a data centre at a Hydro-Quebec dam.
News

Wealthsimple will let Canadians place bets on prediction market Kalshi

By Claire Brownell   |   Jun 18, 2026
A person holds a smartphone with the Wealthsimple app, which displays various company names, including SoFi, Ciena, Affirm Holdings and Discord, on a dark screen.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account