Copyright owners of music will no longer be able to absorb the revenue from creators’ videos through the site’s manual-claiming tool. Previously, copyright owners could flag videos that contained their content, including music playing unintentionally in the background, and claim income from the videos that would otherwise have gone to the video creators. The new rules will require claimants to provide a timestamp of the infringed content, and will let creators remove sections of their videos that have been flagged. (TechCrunch)
Talking point: YouTube made the change after creators said copyright owners were abusing the tool. By removing the monetary incentive for copyright holders to flag videos, the platform hopes fewer videos will be subject to claims in the long term. The move comes as the platform’s content creators are demanding more transparency around how the company monetizes videos broadly. In July, the Youtubers Union, created in 2018, launched a campaign with Europe’s biggest trade union to demand the company involve YouTubers in decisions around monetization, giving the platform until August 23 to respond. If the platform doesn’t address the demands by then, the union said it will pursue further legal action. YouTube hasn’t responded publicly to the demands.