The Victoria-based firm, which builds, grows and acquires businesses that serve the Shopify partner ecosystem, will combine with Tiny, a technology-holding company co-founded by Andrew Wilkinson and Chris Sparling. The firm will be under the Tiny name with a total equity value worth an estimated $911 million. (Tiny is an investor in The Logic.) (The Logic)

Talking point: Tiny was founded in 2007 and has since launched 11 companies, including WeCommerce, made majority investments in 35 and taken minority stakes in more than 90, according to its website. WeCommerce went public via a reverse takeover on the TSX Venture Exchange in December 2020. The new company, formed through “a three-cornered amalgamation,” will continue to trade on the TSXV. Tiny will have three operating segments—a digital services group, a social network and marketplace, and WeCommerce—as well as several standalone businesses. The deal is expected to close in April 2023, pending TSXV and other approvals.