Fey, which provides data, news recaps and other features to investors, said in a post on its website that joining Wealthsimple will help the firm expand “our resources and reach.” Terms of the deal were not disclosed. (The Logic)

Talking point: Wealthsimple is on a hot streak, ending the second quarter with client assets up almost 94 per cent compared to the previous year. But it has lots of competitors that also offer services like digital investing and crypto trading—including U.S. giant Robinhood, which is set to enter Canada after its acquisition of crypto firm WonderFi closes. At an event in June, Wealthsimple teased a revamped investing platform with dedicated advisors, access to more asset classes and 24-hour trading. Wealthsimple spokesperson Sheryl So said in an email that Fey will contribute some of the new investing features, which the fintech plans to announce in the fall. Fey’s three co-founders, the startup’s only staff, will join Wealthsimple’s self-directed investing team, So said.