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The accounting, auditing and consulting firm will offer clients AI tax and consulting tools via a subscription, without going through a human consultant that would bill by the hour, U.S. practice head Paul Griggs told the Financial Times. (Financial Times)
Talking point: Griggs is one of the most prominent executives to act on fears that the hourly billing model long favoured by law firms and consultants won’t work in the age of AI. Anthropic’s top lawyer, Jeff Bleich, made similar comments last week. Like many consulting firms, PwC’s Canadian and U.S. branches are independently owned and operated. But the Canadian arm of Boston Consulting Group has also moved toward billing based on client outcomes, not just hours. Meanwhile, Accenture CEO Julie Sweet said on an earnings call Thursday that its acquisition of data company Ookla brings a “completely different commercial model: a licensing and subscription base.”
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