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Briefing

Toronto’s Ada launches AI customer-service phone lines

Clients will be able to use the chatbot-builder platform’s new voice feature to answer their users’ queries over audio channels and use generative AI tools to produce replies based on their own documentation. (The Logic)

Briefing

Toronto’s Ada launches AI customer-service phone lines

By Murad Hemmadi
Apr 18, 2023
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Clients will be able to use the chatbot-builder platform’s new voice feature to answer their users’ queries over audio channels and use generative AI tools to produce replies based on their own documentation. (The Logic)

Talking point: Founded in January 2016, Ada has sold its no-code system to customer service-intensive industries like e-commerce, financial services and travel, who’ve deployed it via chat boxes and apps; clients include Indigo, Wave and Air Asia. But consumers continue to call in complaints or questions. Ada’s new offering helps automate those interactions. The firm’s generative tools use its own datasets as well as GPT-4, the large language model on which San Francisco-based OpenAI’s ChatGPT is built. Ada’s business grew during the pandemic as clients like Square and Zoom boomed, and it raised a US$130-million Series C in May 2021. But new business slowed last year, and the firm has made two rounds of layoffs since September 2022. Meanwhile, Japan’s agriculture ministry will use ChatGPT to help its citizens cut through government red tape.

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