Scroll CEO Tony Haile said the only major change will be Nuzzel no longer running ads. Scroll, which is still invite-only, provides ad-free access to partner sites (including USA Today, BuzzFeed and Vox) in exchange for sharing subscription revenue with the publishers. The move now allows Scroll to experiment with different offers of news aggregation and curation within its services. Haile also said they are spinning off the Nuzzel Media Intelligence news monitoring subscription business, who’s engineers will take it over to build it into a seperate company. (TechCrunch)
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Scroll CEO Tony Haile said the only major change will be Nuzzel no longer running ads. Scroll, which is still invite-only, provides ad-free access to partner sites (including USA Today, BuzzFeed and Vox) in exchange for sharing subscription revenue with the publishers. The move now allows Scroll to experiment with different offers of news aggregation and curation within its services. Haile also said they are spinning off the Nuzzel Media Intelligence news monitoring subscription business, who’s engineers will take it over to build it into a seperate company. (TechCrunch)
Talking point: Nuzzel’s core product allows users to see the most-shared stories by people they are following on social media. Haile, who previously ran the analytics company Chartbeat, hopes to disrupt the news business model with his startup which has raised a total of US$10 million. For its part, Nuzzel—with investors like Salesforce CEO Marc Benioff—had raised US$5.1 million.
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