Briefing

Steph Curry bets on Toronto startup in search for early winners

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SnapTravel raised US$21.2 million from a group of investors, including the basketball star’s company SC30 and Australian telecom giant Telstra. The company uses AI to curate hotel deals via WhatsApp, Alexa and Facebook Messenger. It had over US$50 million in hotel sales this year, a 450 per cent growth from the year previous. (Bloomberg)

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Talking point: Curry has stakes in Pinterest and Palm, and is now trying to get into the tricky game of predicting winners early. SnapTravel is hoping to capitalize on Curry’s star power to propel its brand.That said, SnapTravel is still a relatively small player in the crowded market of personalized travel purchases. Montreal-based Hopper, for example, raised US$100 million in October and said it was on track for US$1 billion in sales in 2018.