Tiger Woods and Rory McIlroy’s new sports, entertainment and media company announced a star-studded group of investors that also includes Lewis Hamilton, Sidney Crosby and Justin Timberlake in a round co-led by Connect Ventures and 25madison Ventures. Financial terms of the deal were not disclosed. (The Logic)
Talking point: Golf legends Woods and McIlroy unveiled TMRW in August with CEO Mike McCarley—a move widely viewed as a counter to the LIV Golf series, which is funded by Saudi Arabia’s sovereign wealth fund. Last year, the upstart LIV Golf drew key players like Brooks Koepka, Dustin Johnson and Phil Mickelson away from the 93-year-old PGA Tour while Woods and McIlroy stayed loyal. The PGA Tour will partner with TMRW for TGL, an upcoming tech-infused golf league at a virtual venue that will kick off in January 2024.