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Briefing

Rogers starts looking for buyers for Shaw’s Freedom Mobile unit

Freedom Mobile began life as Wind Mobile under Globalive chair Anthony Lacavera. Now, Globalive is interested in buying Shaw’s discount cellphone-provider brand as Rogers seeks to complete its acquisition of the parent company, Lacavera told BNN Bloomberg. (The Globe and Mail, BNN Bloomberg)

Briefing

Rogers starts looking for buyers for Shaw’s Freedom Mobile unit

By David Reevely
Mar 14, 2022
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Freedom Mobile began life as Wind Mobile under Globalive chair Anthony Lacavera. Now, Globalive is interested in buying Shaw’s discount cellphone-provider brand as Rogers seeks to complete its acquisition of the parent company, Lacavera told BNN Bloomberg. (The Globe and Mail, BNN Bloomberg)

Talking point: Divesting Freedom Mobile could be one way of addressing Innovation Minister François-Philippe Champagne’s warning that he’ll block a deal that leads to the “wholesale” transfer of Shaw’s wireless-spectrum licences to Rogers. Rogers isn’t talking to Quebecor, according to The Globe and Mail, despite CEO Pierre Karl Péladeau’s interest in combining Freedom with Videotron’s cellphone division to create a new national wireless competitor for Rogers, Bell and Telus.

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