NEA and Naver’s venture arm co-led the round for the San Francisco-based startup, with participation from investors like Index Ventures and Toronto-headquartered Radical. TwelveLabs also signed a deal to use Amazon Web Services as its main cloud provider, powered by the tech giant’s Trainium chips. (The Logic)

Talking point: TwelveLabs makes AI tools that let users analyze and extract data from video, making the contents searchable via text prompts. That information can then be used in creative tools to remix the footage. It also makes it easier for video owners to license their content to other AI firms that want to use it to train new models. That’s a growing market. Several startups are developing world models, designed to reason in and recreate the physical world for gaming, robotics and major markets. TwelveLabs—which has raised US$192 million to date, per PitchBook data—plans to eventually enter that business itself. Radical has already backed a couple of other world model developers, in World Labs and Decart.