Telus Global Ventures led the Series A extension round for the Montreal-based startup, with participation from past backers including Hearst Ventures, Brightspark Ventures, Desjardins Capital and Deloitte Ventures. The financing includes US$6 million in venture debt, Optable head of marketing Bennett Crumbling said. (The Logic)
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Telus Global Ventures led the Series A extension round for the Montreal-based startup, with participation from past backers including Hearst Ventures, Brightspark Ventures, Desjardins Capital and Deloitte Ventures. The financing includes US$6 million in venture debt, Optable head of marketing Bennett Crumbling said. (The Logic)
Talking point: Publishers like Hearst and The Globe and Mail use Optable’s software to collect and analyze data about their audiences, as well as to make it available to their advertisers. Retailers and marketers use the startup’s tools to run campaigns on media properties directly, rather than going through adtech tools. Crumbling said Optable, which has 47 staff, will use the new funding to grow its customer base and develop its technology. The startup announced its original Series A, which was also US$20 million, in April 2023.
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