The tally by SensorTower, which focuses only on mobile app downloads, is much less than rival streaming services Disney Plus, which saw four million users sign up at launch, and Quibi, which had 300,000. A spokesman for AT&T’s WarnerMedia, the division that runs HBO Max, said SensorTower’s numbers weren’t accurate, but didn’t provide their own. (Bloomberg)
Talking point: HBO Max is a late arrival to a crowded streaming-service market, and among the most expensive, at US$15 per month. It also suffers from a marketing issue: potential customers don’t know what HBO Max offers, despite the fact that its library includes reruns of sitcoms like “Friends” and “The Big Bang Theory,” as well as “Sesame Street” and DC Comics films.