A foundation has enlisted Sotheby’s to auction off paintings and sculptures housed at the Museum of Modern Art, including those by Picasso, Renoir and Rodin. The proceeds will mostly go toward MoMA’s digital activities, which could mean launching a streaming channel, expanding its online course offerings or buying digital art. (The Wall Street Journal)
Talking point: The museum hasn’t seen a return to pre-pandemic attendance, while visits to its website, YouTube channel and social media accounts have swelled, its director Glenn Lowry told The Wall Street Journal. He said 1.6 million people have taken its online classes and it hopes to enroll more. While it hasn’t bought NFTs yet, it has a team investigating potential digital-art purchases or partnerships. Selling art to raise money has divided museum directors since rules loosened temporarily in 2020, and blowback forced one Baltimore museum to reverse course. MoMA avoided the issue by fundraising via an agreement with a foundation for late CBS founder William Paley.