The streaming giant responded to a US$25-million lawsuit brought forward by Chooseco, the publisher of the children’s interactive books, arguing that the phrase, like aspirin, has become “generic” enough to no longer be a protectable trademark. (The Hollywood Reporter)
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The streaming giant responded to a US$25-million lawsuit brought forward by Chooseco, the publisher of the children’s interactive books, arguing that the phrase, like aspirin, has become “generic” enough to no longer be a protectable trademark. (The Hollywood Reporter)
Talking point: Chooseco filed its complaint in January 2019 over Netflix’s Black Mirror: Bandersnatch, in which a game developer adapts one of the multiple-choice books while losing his grip on reality. Netflix negotiated with Chooseco over licensing the brand, but never received a licence, and is now denying Bandersnatch needs one. “In contemporary parlance, any situation that requires making a series of unguided choices, or that provides an opportunity to go back and re-make a series of choices that turned out badly, is referred to as a ‘Choose Your Own Adventure,’” Netflix’s response reads. Chooseco has signed a deal with Amazon to develop Choose Your Own Adventure stories for Amazon’s Alexa; Netflix, meanwhile, has many more interactive shows coming, including one based on Carmen Sandiego on March 10.
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