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Briefing

NBA in talks with NBC, ESPN and Amazon for TV deals worth US$76B

Prospective deals between the basketball league and three media companies would span 11 years, ending a longtime partnership with Warner Bros. Discovery’s TNT, people familiar with the discussions told The Wall Street Journal. (The Wall Street Journal)

Briefing

NBA in talks with NBC, ESPN and Amazon for TV deals worth US$76B

By Sebastian Leck
Jun 5, 2024
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Prospective deals between the basketball league and three media companies would span 11 years, ending a longtime partnership with Warner Bros. Discovery’s TNT, people familiar with the discussions told The Wall Street Journal. (The Wall Street Journal)

Talking point: TNT and Disney’s ESPN have carried the league’s national TV broadcasts for decades, but both faced cost-cutting pressures this year. Streaming giants, meanwhile, have spent billions to make inroads into live sports, and the NBA courted Amazon and Comcast’s NBCUniversal to secure a larger payday. NBC is near an agreement to pay around US$2.5 billion a year, with half of its 100 games to stream on its Peacock service, while Amazon would pay US$1.8 billion a year to stream games on Prime. ESPN would pay US$2.6 billion a year—up from its current deal of US$1.5 billion—while getting rights to fewer games. In Canada, Rogers recently carved out an NHL package for Amazon, with plans to stream Monday night games for the 2024–25 and 2025–26 seasons.

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