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Briefing

Loblaw expanding its online marketplace beyond groceries

Canada’s largest grocer is expanding its online marketplace beyond groceries. Third-party companies will be able to sell toys, baby items, pet products and furniture through the Loblaw website. (The Logic)

Briefing

Loblaw expanding its online marketplace beyond groceries

By Fatima Syed
Nov 21, 2019
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Canada’s largest grocer is expanding its online marketplace beyond groceries. Third-party companies will be able to sell toys, baby items, pet products and furniture through the Loblaw website. (The Logic)

Talking point: The company, which generated $46.7 billion in revenue last year, risks ceding ground to competitors that offer a menu of products and services. Amazon and Walmart are making headway among Canadian online grocery shoppers, according to a poll last year by NRG Research Group. The study found that 62 per cent of Canadians who buy their groceries online say they buy them on Amazon; 37 per cent via Walmart; and 23 per cent from Loblaws. Loblaw’s e-commerce sales last year topped $500 million after a major digital push that included a partnership with Instacart. It has also begun offering an Amazon Prime-style loyalty program, and this year expanded its online-grocery pickup to Toronto subway stations.

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