Briefing

Loblaw expanding its online marketplace beyond groceries

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Canada’s largest grocer is expanding its online marketplace beyond groceries. Third-party companies will be able to sell toys, baby items, pet products and furniture through the Loblaw website. (The Logic)

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Talking point: The company, which generated $46.7 billion in revenue last year, risks ceding ground to competitors that offer a menu of products and services. Amazon and Walmart are making headway among Canadian online grocery shoppers, according to a poll last year by NRG Research Group. The study found that 62 per cent of Canadians who buy their groceries online say they buy them on Amazon; 37 per cent via Walmart; and 23 per cent from Loblaws. Loblaw’s e-commerce sales last year topped $500 million after a major digital push that included a partnership with Instacart. It has also begun offering an Amazon Prime-style loyalty program, and this year expanded its online-grocery pickup to Toronto subway stations.