The San Francisco-headquartered company’s all-equity seed round was co-led by venture capital firms A*, 8VC and First Minute Capital. Landbase will use the money to develop its technology and expand its 20-person team, CEO Daniel Saks said in an interview. (The Logic)

Talking point: Saks, a Canadian, previously co-founded and led AppDirect, a software firm that has raised US$637 million and also counts Montreal’s Inovia Capital as an investor, per PitchBook data. Landbase has Canadian staff, and plans to grow its team here, Saks said. The startup makes tools that automate the process of finding a client’s new customers. Its AI model, dubbed GTM-1 Omni, generates sales emails or posts for blogs and social platforms, then sends or publishes them. Landbase has trained the system on data about businesses and their staff who make purchasing decisions, as well as the performance of sales and marketing campaigns targeting them. “Our model can simulate outcomes, knowing the context of the buyer and the seller,” Saks said.