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Briefing

International ‘buy now, pay later’ firms strike Canadian partnerships

Square announced some of its hundreds of thousands of Canadian sellers will be eligible to use Afterpay starting Thursday, while Affirm said eligible Amazon customers in Canada will be able to use its services within the next month. (The Logic)

Briefing

International ‘buy now, pay later’ firms strike Canadian partnerships

By Aleksandra Sagan
Sep 22, 2022
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Square announced some of its hundreds of thousands of Canadian sellers will be eligible to use Afterpay starting Thursday, while Affirm said eligible Amazon customers in Canada will be able to use its services within the next month. (The Logic)

Talking point: San Francisco-based Square said it hopes the integration will help its merchants attract more customers and increase their revenue. In Australia and the U.S., where its merchants already have access to Afterpay, transaction sizes that use ‘buy now, pay later’ (BNPL) at checkout are three times greater than those that do not. Affirm said the partnership is intended to give its customers more flexibility. Customers gravitated to BNPL services during the pandemic. Square cited data that BNPL payments are expected to grow 63.5 per cent to $5.9 billion in Canada this year. People between 18 and 44 years old are most likely to use the services, according to a study by the Financial Consumer Agency of Canada. The agency has been looking into the potential risks associated with using these products, according to internal documents obtained by The Logic.

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