Briefing

Instacart adds luxury grocery Pusateri’s as Canadian roster expands beyond all expectations

article-aa

The grocery-delivery company said it has sold “tens of millions of dollars” in groceries since its launch in Canada a year ago. (Financial Post)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: Instacart’s platform uses independent contractors that pick up groceries in-store for customers, and counts large grocery companies like Loblaw and Walmart among its partners in Canada. Domestic rival Inabuggy has mostly partnered with smaller, local chains, and operates in five cities. The Canadian grocery delivery market could heat up this year—Uber’s head of grocery job listing in Toronto last year sparked speculation that the company was looking at the food business beyond its Uber Eats offering. And then there’s Amazon, which sells packaged foods online, including store-brand products from its Whole Foods subsidiary, but has no immediate plans for its Amazon Go retail locations in Canada.