The e-commerce platform launched an early-access program for the functionality on Tuesday, and will release it to all merchants in early 2020. The product includes email-building, -sending and -analytics tools. (The Logic)

Talking point: The launch comes eight months after U.S. email-marketing service Mailchimp withdrew its popular Shopify integration in a dispute over new data-sharing requirements in the Canadian firm’s partner agreement. The two companies’ products have increasingly overlapped as Mailchimp has added e-commerce expertise to its team and functionality to its platform. Shopify CEO Tobi Lütke said in February that the company does not have “world-domination ambition” in the marketing-technology sector, and was building tools for new online store owners because existing providers tend to focus on bigger retailers. However, while Shopify offers many of its own apps for its platform for free, the company will eventually charge for its email tools, suggesting plans to generate some direct revenue from its marketing technology.