Inovia Capital led the all-equity financing for the Montreal-based startup, with participation from Framework Venture Partners, BY Venture Partners and angel investors. Vasco CEO Guillaume Jacquet told The Logic the firm will use the funding to grow its workforce of over 20 people, develop its technology, and sign up agencies that can help sell its products. (The Logic)

Talking point: Vasco’s clients use its software to pull in and analyze data from all the specialized tools that their sales, marketing and customer service teams use. The firm’s AI system can identify what kinds of customers a B2B firm should target, where it might be missing opportunities to grow revenue, and what campaigns aren’t hitting. Vasco’s technology lets revenue-focused executives “get out of broken spreadsheets” so they can automate the money-making part of their businesses, Jacquet said. Clients include Lightspeed Commerce, where Jacquet was previously executive vice-president of product and technology after the Montreal tech firm acquired his last startup, Chronogolf.