The European Data Protection Board (EDPB) said Tuesday it had ruled on three cases involving whether Facebook, Instagram and WhatsApp can require users to accept behavioural advertising based on personal information the platforms gather to offer their services. Sources told The Wall Street Journal the group decided the three Meta services can’t. (The Logic, Wall Street Journal)
Talking point: Facebook and Instagram ads have already become more expensive and less efficient after Apple’s April 2021 iOS changes limited apps’ ability to track device-owners across other sites and software. If the social platforms’ users can opt out of letting Meta integrate their activity on its properties into its ad-targeting model, and many do, the system will have even less data to work with. The firm’s stock closed down more than six per cent on the Nasdaq Tuesday. Meanwhile, Meta policy communications director Andy Stone threatened Monday that the company will remove news from Facebook if Congress passes a bill requiring it to negotiate payments to groups of publishers whose content is linked on the platform.