The funding round for the Toronto-based legaltech and proptech startup, which primarily helps homebuyers and sellers with closings, was led by Alate Partners. The LegalTech Fund, Willful co-founder and CEO Erin Bury, former Shopify vice-president of product acceleration Brandon Chu, and other angel investors also participated. (The Logic)
Talking Point: Robert Saunders, co-founder and CEO of Doormat, told The Logic that the money will be used to increase headcount, expand across Ontario and acquire more customers. Ontario real estate lawyers can already close home sales remotely, thanks to a change in the province’s commissioning legislation that allowed remote signing as of August 2020, and competitors like Toronto-based Deeded offer a similar service. Saunders said Doormat’s platform differs since the company has its own lawyers who exclusively service its clients, allowing it to provide a “more integrated experience” because it’s not acting as a “middleman.”
Correction: This briefing has been updated to reflect that after publication, Doormat clarified that the company is not a law firm, as it previously told The Logic. The company employs its own lawyers to exclusively provide services to its clients.